Growth Strategy Lead: Organic & AI-Driven Demand

Middesk; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Middesk is seeking a Growth Strategy Lead to determine how we attract, engage, and convert more of the right customers through organic and earned channels. You’ll evaluate opportunities across SEO, AEO, content, brand, social, partnerships, and events; identify where Middesk should invest; and build a cohesive strategy that turns awareness into qualified demand and pipeline.

This is not a traditional channel-specialist role.

Qualifications

• Experience turning an ambiguous problem into a clear strategy, operating plan, and set of measurable goals.
• Strong analytical judgment and the ability to make thoughtful investment and prioritization decisions.
• Fluency across modern marketing channels, including search, content, brand, social, events, partnerships, or community.

Responsibilities

• Own the strategy for growing qualified customer acquisition through organic and earned channels.
• Evaluate opportunities across SEO, AEO, content, brand, social, partnerships, community, and events.
• Identify the highest-leverage growth opportunities and translate them into a clear roadmap, investment plan, and measurable goals.
• Develop a holistic understanding of Middesk's buyers, including how they discover solutions, evaluate vendors, and move through the buying journey.
• Partner with content, product marketing, design, sales, and subject-matter experts to bring integrated growth programs to life.
• Direct internal specialists, agencies, and other external resources while maintaining accountability for the overall strategy.
• Establish reporting that connects awareness, engagement, and organic acquisition to qualified inbound demand and pipeline.
• Design and run experiments, assess performance, and determine where to increase investment, change direction, or stop.
• Bring a forward-looking perspective on how AI is changing search, content, buyer research, and customer acquisition.
• Develop a point of view on the team, capabilities, tooling, and resources Middesk will need as the function grows.

Skills

Strategic thinking

Commercial mindset

Cross-functional leadership

Analytical judgment

Marketing channels fluency

Hands-on execution

Growth strategy

Management consulting background

Job description

Middesk is seeking a Growth Strategy Lead to determine how we attract, engage, and convert more of the right customers through organic and earned channels. You’ll evaluate opportunities across SEO, AEO, content, brand, social, partnerships, and events; identify where Middesk should invest; and build a cohesive strategy that turns awareness into qualified demand and pipeline.

This is not a traditional channel-specialist role.