Growth Strategy Lead — Digital Acquisition

Testing Site - JPMC; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

J.P. Morgan Self-Directed Investing is seeking a Senior Associate to drive growth through innovative marketing strategies that acquire new customers.

You will lead cross-functional initiatives, manage budgets, and deliver high-impact analyses and executive-ready insights. The role emphasizes strong analytical communication, compelling narratives, and close collaboration with product marketing, analytics, finance, and growth teams.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 4+ years in strategy, consulting, digital marketing, or product strategy.
• Strong analytical, planning, and project management skills.
• Excel and PowerPoint expert with ability to present to senior audiences.
• Experience in financial services is a plus.

Responsibilities

• Lead development and execution of marketing strategies to acquire new customers.
• Collaborate cross-functionally with product, analytics, finance, and creative teams.
• Design test-and-learn roadmaps; formulate hypotheses.
• Ensure seamless customer experiences across digital and in-branch channels.
• Build business cases and secure funding for growth programs.
• Analyze customer behaviours, market trends, and program performance.
• Develop and deliver executive-level presentations with clear recommendations.
• Present findings and updates to senior management and stakeholders.

Skills

Strategic planning

Digital marketing

Product strategy

Management consulting

Education

Bachelor's degree

MBA preferred

Tools

Microsoft Excel

PowerPoint

Job description

J.P. Morgan Self-Directed Investing is seeking a Senior Associate to drive growth through innovative marketing strategies that acquire new customers.

You will lead cross-functional initiatives, manage budgets, and deliver high-impact analyses and executive-ready insights. The role emphasizes strong analytical communication, compelling narratives, and close collaboration with product marketing, analytics, finance, and growth teams.