Acquisition Analytics Lead — Growth & Measurement

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 110,000 - 150,000; Full time

Job summary

JPMorgan Chase & Co. in Columbus, OH seeks a Senior Associate for Marketing Analytics to drive analytics across the acquisition campaign lifecycle. You will partner with Marketing, Modeling, Finance and Data & Analytics to translate data into actionable recommendations on audience, offer, channel and funding decisions.

You will help strengthen measurement quality through repeatable processes, controls and well-defined data requirements, delivering insights with financial discipline.

Qualifications

• 3+ years of related Marketing Data & Analytics experience.
• Master’s degree or Bachelor’s degree with 3+ years in a related discipline.
• Hands-on experience delivering financial analytics and performance insights.
• Experience with marketing strategy and campaign lifecycle execution.
• Proficiency in analytics languages/tools such as SQL, Python, SAS, or R.
• Experience with relational databases and big data platforms, including Snowflake.
• Strong analytical reasoning, interpretive ability, and structured problem solving.
• Ability to present complex findings clearly to stakeholders.

Responsibilities

• Lead financial and analytical optimization of marketing programs across opportunity sizing, targeting, test design, execution support, reporting, and insights.
• Own stakeholder relationships including intake, scoping, timelines, and outputs aligned to campaign calendars.
• Drive experimentation strategy and measurement rigor, including hypotheses, test/control design, success metrics, and post-test readouts.
• Apply predictive models and measurement insights to investment planning and optimization across audience, offer, channel, and funding decisions.
• Build analytic assets and frameworks to evaluate incrementality, profitability, and return on investment (e.g., forecast/proforma vs. actuals; attribution approaches where relevant).
• Leverage and help evolve the analytics toolset, including Snowflake and emerging AI-enabled analytics applications, to improve speed, scale, and consistency.
• Partner across functions (modeling, finance, marketing channels, and delivery teams) to ensure solutions are implementable, controlled, and aligned to standards.
• Define and advocate for data requirements to monitor targeting, execution, and performance; partner with data teams to address gaps, quality, and lineage.
• Maintain and enhance processes and controls that support measurement quality, repeatability, and auditability.

Skills

Marketing analytics

Data storytelling

Stakeholder management

Experimentation design

Education

Master’s degree in a related field

Bachelor’s degree + 3+ years experience

Tools

SQL

Python

SAS

R

Snowflake

Job description

JPMorgan Chase & Co. in Columbus, OH seeks a Senior Associate for Marketing Analytics to drive analytics across the acquisition campaign lifecycle. You will partner with Marketing, Modeling, Finance and Data & Analytics to translate data into actionable recommendations on audience, offer, channel and funding decisions.

You will help strengthen measurement quality through repeatable processes, controls and well-defined data requirements, delivering insights with financial discipline.