Growth Strategy Lead

Ladders

United States

Remote

USD 127,000 - 243,000

Full time

6 hours ago

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Benefits offered by this job

Medical, dental, vision

401(k) plan

Life insurance

Adoption assistance

PTO & holidays

Wellness programs

Career development

Job summary

Ladders, a leader in the Finance & Insurance space, is seeking a Growth Strategy Lead. This remote US-based role shapes growth by connecting opportunities to customer needs and marketing priorities, partnering with Analytics to enhance effectiveness and personalization in a regulated environment.

The role requires audience strategy, data-driven insight, and strong cross-functional leadership to drive long-term growth and strategic investments.

Qualifications

Bachelor's degree or 4 years of relevant education/experience.
8 years of experience in audience strategy, product marketing, or related fields.
Experience developing customer strategies using behavioral data and insights.
Deep understanding of audience segmentation and personalization.
Proficiency in leveraging data, Martech, and AI for marketing strategy.
Ability to translate complex information into actionable strategies.
Strong stakeholder influence and communication skills across functions.

Responsibilities

Identify and prioritize growth opportunities aligned with marketing objectives
Develop strategic frameworks to assess growth opportunities based on member needs
Create integrated growth strategies that connect various marketing capabilities
Optimize marketing resources through investment recommendations
Establish measurement approaches with Analytics to assess marketing effectiveness
Leverage insights and data-driven learning to refine strategies
Monitor market and industry trends to inform long-term growth planning

Skills

Audience strategy

Data-driven insights

Cross-functional leadership

Stakeholder influence

Communication

Martech

AI for marketing

Data analysis

Education

Bachelor's degree

Job description

For our client, we are seeking a Growth Strategy Lead to join the team of a leader in the Finance & Insurance space.

This role will shape growth strategy by identifying the highest-value opportunities and connecting them to customer needs and marketing priorities. The ideal candidate will bring a strong blend of audience strategy, data-driven insight, and cross-functional leadership to improve how marketing investments are focused and measured. You will partner closely with Analytics and other stakeholders to build integrated strategies that strengthen effectiveness, personalization, and long-term planning in a regulated financial services environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $127,310 – $243,340 annually

Responsibilities

Identify and prioritize growth opportunities aligned with marketing objectives
Develop strategic frameworks to assess growth opportunities based on member needs
Create integrated growth strategies that connect various marketing capabilities
Optimize marketing resources through investment recommendations
Establish measurement approaches with Analytics to assess marketing effectiveness
Leverage insights and data-driven learning to refine strategies
Monitor market and industry trends to inform long-term growth planning

Qualifications

Bachelor's degree or 4 years of relevant education/experience
8 years of experience in audience strategy, product marketing, or related fields
Experience developing customer strategies using behavioral data and insights
Deep understanding of audience segmentation and personalization
Proficiency in leveraging data, Martech, and AI for marketing strategy
Ability to translate complex information into actionable strategies
Strong stakeholder influence and communication skills across functions

Benefits