Manager, Growth and Segment Marketing

Prudential Annuities Distributors (PAD); Newark (NJ); Hybrid; USD 115,000 - 189,000; Full time

Benefits offered by this job

Wellness programs

401(k) match

Pension plan

Paid time off

Education benefit

Employee stock purchase plan

Job summary

Prudential Newark (hybrid) seeks a growth‑minded Marketing & Communications professional to advance omni‑channel strategies that drive new sales, engagement and cross‑sell opportunities. You will transform business priorities into coordinated campaigns and journeys across channels, using data insights to optimize performance and demonstrate value.

The role requires 5–8 years in growth marketing, strong project management, and the ability to partner with analytics and product marketing to deliver

Qualifications

• 5–8 years of omni‑channel B2C/B2B growth program experience with measurable impact.
• Experience leading lifecycle journeys and audience management.
• Background in lead generation and ABM campaigns driving MQLs/SQLs.
• Working knowledge of email, web, digital ads and other channels.

Responsibilities

• Translate business unit priorities into omni‑channel growth plans and campaigns.
• Own growth and segment audiences and oversee end‑to‑end campaigns.
• Coordinate across channels, tech and partners to support audience journeys.
• Use data to inform customer journeys, journeys and test‑and‑learn roadmaps.
• Partner with Marketing Analytics to track and socialize results.
• Support Product Marketing to embed needs into journeys.
• Advise on channel mix, sequencing, activation priorities.
• Coordinate with agencies to execute content and experiences.
• Prepare leadership‑ready updates, risks, decisions and next steps.

Skills

Omni-channel marketing

Lead generation

ABM campaigns

Digital channels

Data interpretation

Marketing automation

Personalization

Analytics platforms

Adobe Cloud

Business acumen

Experimentation mindset

Stakeholder collaboration

Agency coordination

Project management

Effective communications

Tools

Adobe Cloud

Job description

Job Classification: Marketing & Communications

Prudential’s marketing organization is going through an unprecedented change with a focus on value creation for our businesses. To do so, prioritizing performance is at the heart of everything we do. And our ambition will be achieved by building a team of outcome-driven experts who are obsessed with identifying and delivering ways to drive growth. Therefore, we are seeking a highly motivated manager to help support the Growth & Segment Marketing team and advance our goals.

Work Arrangement / Location

This role operates in a hybrid environment designed to balance in-person collaboration with flexibility. The team typically works from the Newark, NJ office [3 days per week], with remote work supported based on business and role needs.

Why This Role Matters

As part of the newly created function, this role will support the Growth & Segment Marketing team in developing and operationalizing holistic, performance-driven, digital-first strategies to help achieve growth targets across business units. This role will help quarterback all growth and segment efforts by partnering closely with cross-functional marketing partners to translate business and marketing objectives into coordinated omni-channel marketing plans that leverage data, customer insights and channel expertise. The ideal candidate is a digitally fluent growth marketer with 5-8 years of experience, strong project management skills, a track record of supporting performance-driven marketing programs and a passion for identifying practical, innovative ways to help drive business growth.

What You Will Do

Translate business unit priorities into omni-channel growth plans and campaigns that deliver against business objectives and measurable value. Own growth and segment audiences, provide end-to-end campaign oversight and help define which opportunities should be prioritized as growth areas. Connect strategy to execution by coordinating across channels, technology and partner teams to support audience-first journeys that drive new sales, engagement and cross-sell opportunities. Use insights and data to help inform customer journeys, audience strategies and test-and-learn roadmaps, translating recommendations into actionable experiments. Partner with Marketing Analytics to track, measure and socialize performance results, helping identify opportunities to optimize growth plans against financial and business targets. Partner with Product Marketing to understand how to embed product marketing needs into audience-led journeys. Apply digital marketing knowledge to support recommendations on channel mix, campaign sequencing and activation priorities. Serve as a day-to-day coordination partner across marketing, functional and channel leads to drive prioritization, alignment and momentum across key growth initiatives. Partner with other functional teams to help ensure campaigns are connected and optimized throughout the funnel. Coordinate with external agency partners and internal teams to help execute content, creative and experiences that deliver on defined objectives. Help prepare leadership-ready updates, recaps and materials that clarify progress, risks, decisions and next steps across growth efforts.

What You Will Bring

5-8 years of experience supporting omni-channel B2C and/or B2B growth programs that provide measurable impact for the business. Experience developing end-to-end lifecycle journeys and managing the audiences that move through them. Experience supporting lead generation and/or ABM campaigns that generate MQLs and SQLs. Working knowledge of how to maximize the performance and effectiveness of email, web, digital advertising and other digital channels. Ability to interpret customer data and insights and translate them into clear recommendations and action plans that support value creation and tell a story. Familiarity with using marketing automation, personalization, analytics platforms and tools to create and manage campaigns and journeys. Adobe Cloud experience a plus. Strong business acumen and comfort helping build business cases and communicate the value of marketing to stakeholders. An experimentation mindset that thrives in a test and learn environment. Strong EQ and ability to build relationships, influence through collaboration and help stakeholders align around outcome-oriented initiatives. Experience coordinating with external agencies and partners to support strong creative and campaign execution. Comfortable working in complex organizations with multiple stakeholders and able to drive progress outcomes regardless of hierarchy or reporting structure. Self-starter, highly organized and able to manage multiple workstreams independently while knowing when to elevate. Outstanding communications skills and an ability to collaborate with various stakeholders within marketing and business teams.

What we offer you

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $114,500.00 to $188,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Market competitive base salaries, with a yearly bonus potential at every level. Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave. 401(k) plan with company match (up to 4%). Company-funded pension plan. Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs. Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development. Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs. Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period). Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week. Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. If you need an accommodation to complete the application process, please email [e-mail]. If you are experiencing a technical issue with your application or an assessment, please email [e-mail] to request assistance. Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.4 trillion in assets under management as of Dec. 31 2023, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security.

Prudential’s Commitment to an Inclusive Workplace

Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from a variety of backgrounds, worldviews, and life circumstances to work with us. We are focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential. PGIM, the global asset management business of Prudential Financial, Inc. (NYSE: PRU), is a global investment manager with US $1.3 trillion in assets under management as of Dec. 31 2023. With offices in 18 countries, PGIM’s businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes, including public fixed income, private fixed income, fundamental equity, quantitative equity, real estate, and alternatives. For more information about PGIM, visit pgim.com. Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. For more information please visit news.prudential.com. PGIM Inc. (PGIM) is the principal asset management business of Prudential Financial, Inc. (PFI), a company incorporated and with its principal place of business in the United States. PFI of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. Our Commitment to an Inclusive Workplace Prudential Financial, Inc. serves its customers in more than 40 countries and territories, and we seek talented, creative individuals from a variety of backgrounds, worldviews, and life circumstances to work with us. We are focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.