Growth & Segment Marketing Lead

Prudential Financial; Newark (NJ); Hybrid; USD 115,000 - 189,000; Full time

Benefits offered by this job

Market-competitive base salary with a,

Yearly bonus potential

Medical, dental, vision, life and AD&D

401(k) with company match

Company pension

Wellness programs

Education benefit

Employee Stock Purchase Plan

Job summary

Prudential Financial, Newark, NJ, is seeking a digitally fluent growth marketer to support the Growth & Segment Marketing team in developing holistic, performance-driven, digital-first strategies. The role focuses on omni-channel plans, audience ownership, and cross-functional alignment to drive new sales and cross-sell opportunities.

The ideal candidate has 5-8 years of experience in growth marketing, with strong project management and a track record of performance-driven programs.

Qualifications

• 5-8 years of experience supporting omni-channel B2C and/or B2B growth programs that provide measurable impact for the business.
• Experience developing end-to-end lifecycle journeys and managing the audiences that move through them.
• Experience supporting lead generation and/or ABM campaigns that generate MQLs and SQLs.
• Working knowledge of how to maximize the performance and effectiveness of email, web, digital advertising and other digital channels.
• Ability to interpret customer data and insights and translate them into clear recommendations and action plans that support value creation and tell a story.
• Familiarity with using marketing automation, personalization, analytics platforms and tools to create and manage campaigns and journeys. Adobe Cloud experience a plus.
• Strong business acumen and comfort helping build business cases and communicate the value of marketing to stakeholders.
• An experimentation mindset that thrives in a test and learn environment.
• Strong EQ and ability to build relationships, influence through collaboration and help stakeholders align around outcome-oriented initiatives.
• Experience coordinating with external agencies and partners to support strong creative and campaign execution.

Responsibilities

• Translate business unit priorities into omni-channel growth plans and campaigns that deliver against business objectives and measurable value.
• Own growth and segment audiences, provide end-to-end campaign oversight and help define which opportunities should be prioritized as growth areas.
• Connect strategy to execution by coordinating across channels, technology and partner teams to support audience-first journeys that drive new sales, engagement and cross-sell opportunities.
• Use insights and data to help inform customer journeys, audience strategies and test-and-learn roadmaps, translating recommendations into actionable experiments.
• Partner with Marketing Analytics to track, measure and socialize performance results, helping identify opportunities to optimize growth plans against financial and business targets.
• Partner with Product Marketing to understand how to embed product marketing needs into audience-led journeys.
• Apply digital marketing knowledge to support recommendations on channel mix, campaign sequencing and activation priorities.
• Serve as a day-to-day coordination partner across marketing, functional and channel leads to drive prioritization, alignment and momentum across key growth initiatives.
• Partner with other functional teams to help ensure campaigns are connected and optimized throughout the funnel.
• Coordinate with external agency partners and internal teams to help execute content, creative and experiences that deliver on defined objectives.
• Help prepare leadership-ready updates, recaps and materials that clarify progress, risks, decisions and next steps across growth efforts.

Skills

Omni-channel growth

Lifecycle journeys

ABM campaigns

Marketing automation

Analytics platforms

Adobe Cloud

Cross-functional collaboration

Project management

Tools

Adobe Cloud

Job description

Prudential Financial, Newark, NJ, is seeking a digitally fluent growth marketer to support the Growth & Segment Marketing team in developing holistic, performance-driven, digital-first strategies. The role focuses on omni-channel plans, audience ownership, and cross-functional alignment to drive new sales and cross-sell opportunities.

The ideal candidate has 5-8 years of experience in growth marketing, with strong project management and a track record of performance-driven programs.