Growth & Retention Director for Shopper App

Shop My; New York (NY); Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Equity in ShopMy

Monetize Your Influence

401(k) with Company Match

Healthcare Coverage

Mental Health Support and More

Flexible PTO

13 Company Holidays

14 Weeks of Paid Parental Leave

Remote-First Culture with an NYC HQ

Workplace & Wellness Stipends

Life Insurance

FSA/HSA

Annual Company Offsite

Quarterly Team Co-Locations

Job summary

ShopMy is hiring a Shopper Growth Leader to own the full-funnel strategy for acquiring, activating, and retaining shoppers. You will manage the shopper growth and retention budget, and lead the initial two-person team, with scope to scale as the business grows.

Reporting to the VP of Marketing, you will collaborate with founders, product, and editorial to translate growth into an actionable roadmap and measurable outcomes for a consumer app at a remote-first company with an NYC HQ.

Qualifications

• 8+ years in growth, lifecycle, or consumer marketing including leading growth for a consumer app.
• Experience acquiring users, not just customers.
• Direct app marketing experience to drive downloads and engagement.
• Strong budgeting and measurement capabilities.

Responsibilities

• Own full-funnel growth strategy from awareness to retention.
• Build scalable user acquisition across paid, organic, referral, and partnerships.
• Design lifecycle systems including onboarding, push, email, and in-app messaging.
• Establish app measurement, attribution, cohorts, and funnel analysis.
• Collaborate with editorial and product teams on growth narratives.
• Partner with product to align shopper roadmap with growth goals.
• Lead and develop a two-person growth/lifecycle team from day one.
• Translate performance data into leadership-ready narratives.

Skills

Growth marketing

Lifecycle marketing

Consumer marketing

App marketing

Budget ownership

Team leadership

Analytical thinking

Product partnership

Tools

MMP

Cohort analysis

A/B testing

Job description

ShopMy is hiring a Shopper Growth Leader to own the full-funnel strategy for acquiring, activating, and retaining shoppers. You will manage the shopper growth and retention budget, and lead the initial two-person team, with scope to scale as the business grows.

Reporting to the VP of Marketing, you will collaborate with founders, product, and editorial to translate growth into an actionable roadmap and measurable outcomes for a consumer app at a remote-first company with an NYC HQ.