Growth Product Manager - Open Finance & Crypto

kraken.com; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Kraken is building the future of open finance. We seek a growth-focused product marketer to own the marketing product roadmap end to end, shaping how millions discover and engage with our products across in-app and web experiences.

You will design and launch tailored campaign experiences across channel journeys, raise the bar on lifecycle messaging, and own incentives and referral campaigns to drive sustainable growth.

Qualifications

• Own the marketing product roadmap end to end.
• Design and launch tailored campaign experiences across channels.
• Raise the bar on lifecycle messaging to improve conversion.
• Own incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find funnel leaks and run experiments.
• Improve landing pages and search performance, and build measurable product foundations for paid/offline channels.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define acquisition and reactivation metrics and report on them honestly.

Responsibilities

• Own the marketing product roadmap end to end and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences—the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful and conversion-focused.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to identify funnel leaks and run experiments to close gaps.
• Improve landing page and search performance and build product foundations that make paid/offline channels measurable.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define acquisition and reactivation metrics and report on them honestly.

Job description

Kraken is building the future of open finance. We seek a growth-focused product marketer to own the marketing product roadmap end to end, shaping how millions discover and engage with our products across in-app and web experiences.

You will design and launch tailored campaign experiences across channel journeys, raise the bar on lifecycle messaging, and own incentives and referral campaigns to drive sustainable growth.