Growth Product Manager – Onboarding & Personalization

NOCD; Chicago (IL); Hybride; USD 110 000 - 160 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Dental coverage

Vision coverage

401(k) match

PTO accrual

Parental leave

Résumé du poste

NOCD, a Chicago-based digital health company, is hiring a Growth/Product marketer to own onboarding and lifecycle experiences within NOCD Therapy. You will craft product flows, content, and journeys that guide members from sign-up to first therapy session, using AI-powered personalization.

You’ll partner with product, design, clinical, and content teams to test, learn, and scale messaging across app, email, push, and in-app channels, driving conversion and broader growth for OCD treatment access.

Qualifications

• 3+ years of experience across product, marketing, or growth with measurable conversion outcomes.
• Strong messaging instincts and a high bar for how ideas are communicated or edited.
• Experience partnering with Product, Design, and Engineering to build digital tools or experiences.

Responsabilités

• Own the onboarding journey from join to first therapy session, reimagining how we help learners.
• Design product flows, lifecycle journeys, and content for the NOCD Therapy experience.
• Own the messaging strategy across the member journey with precise framing across screens and touchpoints.
• Lead AI-powered personalization across onboarding, community feed, and lifecycle journeys.
• Own a cohesive experience across product and lifecycle, shipping adaptive experiences across app, SMS, email, push, and in-app messaging.
• Build a rigorous experimentation practice to drive fast learning cycles.

Connaissances

Conversion-focused mindset

Exceptional messaging

Cross-functional collaboration

Analytics proficiency

Lifecycle marketing awareness

Outils

Braze

Description du poste

NOCD, a Chicago-based digital health company, is hiring a Growth/Product marketer to own onboarding and lifecycle experiences within NOCD Therapy. You will craft product flows, content, and journeys that guide members from sign-up to first therapy session, using AI-powered personalization.

You’ll partner with product, design, clinical, and content teams to test, learn, and scale messaging across app, email, push, and in-app channels, driving conversion and broader growth for OCD treatment access.