Growth Product Manager, Member Journey

NOCD Inc.; Chicago (IL); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health benefits

PTO accrual

Parental leave

Casual startup environment

Job summary

NOCD in Chicago, IL seeks a growth-minded product/marketing leader to own onboarding, lifecycle journeys, and messaging across channels. You will define strategies, build flows, and test experiences to improve conversions while collaborating with product, design, clinical, and content teams.

With 3+ years in product, marketing or growth, you’ll drive AI-powered personalization and rapid experiments, shaping content and growth at scale while advancing mental health access.

Qualifications

• 3+ years in product, marketing, or growth with measurable conversion outcomes.
• Exceptional messaging instincts and strong content/editorial skills.
• Experience partnering with Product, Design, and Engineering to build digital tools.
• Proficient with analytics to diagnose opportunities and measure impact.

Responsibilities

• Own onboarding and lifecycle journeys to improve conversions.
• Define and test product flows and content across channels.
• Lead messaging strategy across the member journey.
• Drive AI-powered personalization across onboarding and feeds.
• Build rigorous experimentation to learn quickly.

Skills

Conversion optimization

Messaging & content

Cross-functional collaboration

Analytics

Lifecycle marketing

AI personalization

Tools

Braze

Job description

NOCD is an award-winning digital health company focused on identifying people with obsessive-compulsive disorder (OCD) and managing them using evidence-based treatment. OCD affects over 181 million people globally and is ranked by the World Health Organization as one of the top 10 most disabling conditions. Despite this, over 90% of people with OCD are unable to access effective care due to stigma and misdiagnosis-earning it the nickname "the secret illness".

NOCD is solving this global problem by identifying OCD patients online and managing them using our evidence-based OCD treatment platform. Members can access licensed mental health professionals with specialized training in OCD, receive video-based teletherapy, and engage with tech-enabled tools and moderated communities for continuous support.

Today, NOCD manages the largest community of OCD patients in the world-and we’re just getting started

Role Summary

Each day, people download the NOCD app looking for help for their OCD. Many of them are still learning about what they’re experiencing and how to get care.

As part of this role, you’ll deeply understand what they’re struggling with, what may be holding them back from treatment, and what information, guidance, and experiences can help them take the next step. You’ll use those insights to lead and build custom, personalized experiences including product flows, content, and lifecycle journeys that we share via our app and owned marketing channels.

This is a strategic doer role: you’ll define the strategy, build and test experiences yourself, learn what works, and partner across product, design, clinical, and content to scale what’s working. You will have a cross-functional impact across content marketing and product to give millions of people with OCD the understanding, trust, and courage to start evidence-based treatment that can transform their lives.

Core Responsibilities

• Own the journey from when a member joins the NOCD community till they start their first therapy session, specifically focused on reimagining how we help people who are still learning about what they’re experiencing and how NOCD Therapy can help them.
• Dramatically improve how members inside the NOCD community get started with NOCD Therapy by deeply understanding their needs, struggles, and what may be holding them back. Then, design product flows, lifecycle journeys, and content that meet them there and help them take the next step.
• Own the messaging strategy across the member journey and bring a high bar for the exact words, framing, and experience on every screen and touchpoint.
• Lead AI-powered personalization across onboarding, our community feed, and lifecycle journeys so each member receives the guidance and experience most relevant to where they are.
• Own a cohesive experience across product and lifecycle, partnering across the org to ship adaptive experiences and content across the app, SMS, email, push, and in-app messaging.
• Build a rigorous experimentation practice and drive fast learning cycles across the team.

Who you are

• 3+ years of experience across product, marketing, or growth, with experience owning a measurable conversion-focused outcome
• Exceptional messaging instincts and a high bar for how ideas are communicated. You care about the exact words, framing, and sequencing of an experience and have contributed to high-quality content or editorial work
• Experience partnering with Product, Design, and Engineering to build digital tools, flows, or experiences
• Comfortable using analytics tools to understand user behavior, diagnose conversion opportunities, and evaluate what is working
• Familiar with lifecycle/CRM platforms such as Braze and how email, SMS, push, and in-app messaging work together
• Highly organized and business-results oriented — you maintain clear priorities, move work forward, and you lead the reprioritization when the data shows a bigger opportunity
• Passionate about mental health and NOCD's mission, with an appreciation for the lived experiences of people impacted by OCD.
• Based in the Chicago, IL area and able to work 3 days/week in NOCD's downtown office.
• Join a mission-driven company transforming access to evidence-based behavioral healthcare.
• Take ownership of a critical growth lever: helping more people understand OCD, engage with NOCD, and start effective treatment.
• Shape how content works across both product and marketing, using app insights to improve conversion and fuel broader growth.
• Experiment with AI, personalization, content, and product growth at a meaningful scale.

What We Offer

• Comprehensive benefits package, including medical, dental, vision coverage, and 401(k) match
• PTO based on an accrual system
• Casual and engaging startup environment with an outstanding mission-driven team atmosphere
• NOCD provides 12 weeks of fully paid parental leave for the primary caregiver, and 6 weeks of fully paid leave for the secondary caregiver, for qualifying full-time employees.

Pay Transparency

The expected pay range for this position is $110,000 to $160,000 . Actual pay will be based on the individual’s qualifications and experience. This role is also eligible for annual performance-based incentives tied to individual achievement and company-wide goals.