Growth Product Manager - Mobile Apps | A/B Testing

rctsglobal-com; Dallas (TX); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive salary + equity

Top-tier laptop provided

100% company-paid health benefits for

401(k) with company match

Unlimited vacation days

Annual wellness stipend (gym + other)

Monthly travel allowance

Monthly cell phone & internet stipend

Charity donation company match

Employee referral bonus

Team offsites/activities

Job summary

A Dallas-based company is seeking a Senior Product Manager with a strong background in B2C apps to drive user growth and engagement. You will lead end-to-end initiatives to improve acquisition, retention and lifetime value, with initial focus on the mobile app and expansion to broader platform work.

Reporting to the Chief Product Officer in a high-visibility role, you will own the roadmap, run experiments (A/B tests), collaborate with engineering, design, data and marketing, and ensure

Qualifications

• 5+ years of product management and/or mobile/web analytics experience.
• Proven track record driving growth, engagement, and conversion for consumer apps.
• Strong analytical skills with expertise in A/B testing and funnel metrics.
• Excellent communication and documentation skills.
• Hands-on, ownership mindset with proactive approach.
• Bonus: experience integrating AI-driven tools for personalization and insights.

Responsibilities

• Own the mobile app roadmap to drive acquisition, activation, engagement and retention.
• Analyze and optimize the user conversion funnel to improve activation and reduce churn.
• Develop user profiles and personas to guide personalization and upsell.
• Communicate vision and performance updates to stakeholders.
• Define and launch features via A/B testing and data-driven experiments.
• Collaborate with engineering, design, data, and marketing for seamless UX.
• Integrate tracking platforms (Firebase/Kochava) to measure campaigns.
• Lead agile ceremonies and ensure delivery quality.
• Oversee QA and regression testing for mobile releases.
• Conduct competitive and quantitative analysis to identify growth opportunities.

Skills

Product management

Mobile analytics

A/B testing

Data-driven decision-making

Communication

Ownership mindset

Tools

Firebase

Kochava

Mixpanel

Braze

PostHog

React Native

Flutter

Node.js

GCP

SQL

Job description

A Dallas-based company is seeking a Senior Product Manager with a strong background in B2C apps to drive user growth and engagement. You will lead end-to-end initiatives to improve acquisition, retention and lifetime value, with initial focus on the mobile app and expansion to broader platform work.

Reporting to the Chief Product Officer in a high-visibility role, you will own the roadmap, run experiments (A/B tests), collaborate with engineering, design, data and marketing, and ensure