Growth Marketer - SEM (Copy)

rctsglobal-com; Dallas (TX); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive salary + equity

Top-tier laptop provided

100% company-paid health benefits for

401(k) with company match

Unlimited vacation days

Annual wellness stipend (gym + other)

Monthly travel allowance

Monthly cell phone & internet stipend

Charity donation company match

Employee referral bonus

Team offsites/activities

Job summary

A Dallas-based company is seeking a Senior Product Manager with a strong background in B2C apps to drive user growth and engagement. You will lead end-to-end initiatives to improve acquisition, retention and lifetime value, with initial focus on the mobile app and expansion to broader platform work.

Reporting to the Chief Product Officer in a high-visibility role, you will own the roadmap, run experiments (A/B tests), collaborate with engineering, design, data and marketing, and ensure

Qualifications

• 5+ years of product management and/or mobile/web analytics experience.
• Proven track record driving growth, engagement, and conversion for consumer apps.
• Strong analytical skills with expertise in A/B testing and funnel metrics.
• Excellent communication and documentation skills.
• Hands-on, ownership mindset with proactive approach.
• Bonus: experience integrating AI-driven tools for personalization and insights.

Responsibilities

• Own the mobile app roadmap to drive acquisition, activation, engagement and retention.
• Analyze and optimize the user conversion funnel to improve activation and reduce churn.
• Develop user profiles and personas to guide personalization and upsell.
• Communicate vision and performance updates to stakeholders.
• Define and launch features via A/B testing and data-driven experiments.
• Collaborate with engineering, design, data, and marketing for seamless UX.
• Integrate tracking platforms (Firebase/Kochava) to measure campaigns.
• Lead agile ceremonies and ensure delivery quality.
• Oversee QA and regression testing for mobile releases.
• Conduct competitive and quantitative analysis to identify growth opportunities.

Skills

Product management

Mobile analytics

A/B testing

Data-driven decision-making

Communication

Ownership mindset

Tools

Firebase

Kochava

Mixpanel

Braze

PostHog

React Native

Flutter

Node.js

GCP

SQL

Job description

Senior Product Manager

Dallas, TX

We’re seeking a Senior Product Manager with a strong background and experience in B2C applications to drive user growth, engagement, loyalty and conversion. You’ll lead end-to-end initiatives that directly influence company performance by improving user acquisition, retention, and lifetime value. While the initial focus will be on the mobile application, the role will expand over time to include broader platform initiatives that elevate the overall user experience and business impact.

This is a high-visibility role reporting directly to the Chief Product Officer, ideal for a highly responsible, analytical, and hands-on PM who thrives in a fast-moving environment and delivers measurable business results.

This is a full-time hybrid position, based in Dallas.

Role & Responsibilities:

• Own the application roadmapthat drives acquisition, activation, engagement, and retention, with a focus on measurable impact to core company KPIs (conversion, LTV, and revenue growth)
• Analyze and optimize the user conversion funnel to increase activation and reduce churn, translating findings into product strategies that improve overall business performance
• Develop and optimize user profiles and personas to guide personalization, retention, and upsell opportunities
• Communicate product vision, goals, and performance updates across all stakeholders, clearly connecting feature delivery to company-wide results
• Define, test, and launch new features through A/B testing and data-driven experimentation, to validate user and business impact
• Partner cross-functionally with engineering, design, data, and marketing to deliver seamless user experiences and support growth initiatives
• Collaborate with the marketing team to integrate and optimize third-party tracking platforms (e.g., Firebase & Kochava) to measure campaign attribution, user engagement, and ROI
• Lead agile ceremonies (sprint planning, backlog grooming, retrospectives) to ensure execution quality, velocity, and alignment with priorities
• Oversee QA and regression testing for high-confidence mobile releases
• Conduct competitive and quantitative analysis to identify growth opportunities and feature priorities

Minimum Qualifications:

• 5+ years of experience in product management and/or mobile/web analytics
• Proven track record driving growth, engagement, and conversion for consumer mobile applications
• Strong analytical skills with expertise in A/B testing, funnel metrics, and data-driven decision-making
• Excellent communication and documentation skills; able to align the team towards a shared goal
• Hands-on, detail-oriented, and proactive with a strong ownership mindset
• Bonus points for experience in integrating AI-driven tools and frameworks to develop proofs of concept (POCs) for personalization, automation, and user insights

Preferred Qualifications & Prior Experience:

• Experience at a startup or travel-tech company
• Experience with mobile analytics, attribution, and engagement platforms (e.g., Firebase, Kochava, Mixpanel, Braze, PostHog, or similar tools)
• Technical familiarity with React Native, Flutter, Node.js, GCP, and SQL
• Background in cross-platform systems or mobile infrastructure
• Passion for travel, innovation, and creating experiences that inspire exploration

Benefits and Perks:

• Competitive salary + equity
• Top-tier laptop provided
• 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
• 401(k) with company match
• Unlimited, guilt-free vacation days
• Annual wellness stipend (gym + other wellness activities)
• Monthly house cleaning stipend
• Annual travel allowance
• Monthly cell phone & internet usage stipend
• Charity donation company match
• Employee referral bonus
• Team offsites/activities

Compensation

The base pay range for this role is $140,000 – $180,000 per year.