Staff Product Marketing Manager - Confluent

International Business Machines Corporation; Raleigh (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Confluent is seeking a Staff Technical Product Market Manager to blend client knowledge with market and product insights to shape go-to-market plans and messaging. You will articulate how Confluent's data-streaming platform delivers value to buyers and users, and lead cross-functional initiatives across product, marketing, sales, and engineering.

You thrive in technical environments, partner with Product Management to validate architecture, and set measurable goals for every project.

Qualifications

• 5+ years of product marketing in B2B SaaS for technical users.
• Strong copywriting, messaging, and product evangelism.
• Ability to explain complex architectures clearly with PMM collaboration.
• Data-informed with measurable goals for projects.
• Proactive, self-directed with cross-functional collaboration.

Responsibilities

• Develop market requirements and differentiated positioning.
• Drive GTM strategies and cross-functional alignment.
• Engage with clients, partners, and analysts.
• Elevate credibility through messaging and analyst insights.
• Collaborate with marketing, product, and sales to deliver outcomes.

Skills

B2B SaaS marketing

Technical product marketing

Cross-functional collaboration

Go-to-market planning

Copywriting & messaging

Data-driven decision making

Leadership & empathy

Tools

Kafka

Flink

Iceberg

Cloud platforms

Job description

Introduction

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

Your Role And Responsibilities

As a Staff Technical Product Market Manager (PMM), you will leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will drive differentiated positioning and messaging, clearly explaining how Confluent's offerings work in-market and the value they deliver to buyers and users.

Your Primary Responsibilities Will Include

• Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate IBM's credibility.
• Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights.
• Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights.

Required Technical And Professional Expertise

• 5+ years of product marketing experience supporting B2B SaaS products for technical users, or 8+ years of relevant experience in consulting, B2B SaaS or product.
• Have strong product marketing skills that translate to clear copywriting, product evangelism, competitive positioning, and messaging.
• Bring strong technical acumen - you can independently understand and explain complex products, architectures, and use cases while partnering closely with Product Management to validate technical accuracy.
• Have a data-informed mindset and are driven to set measurable goals for every project you take on.
• Are proactive and self-directed - you identify opportunities, create momentum, and drive initiatives from idea through execution without needing day-to-day direction.
• Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams.
• Lead with empathy and humility - you listen actively, value diverse perspectives, and build trust across teams and stakeholders.
• Are incredibly organized and efficient—you take on complex projects and own them from start to finish.

Preferred Technical And Professional Experience

• Experience with Apache Kafka, Apache Flink, Apache Iceberg, data infrastructure, data architecture, cloud services, and/or distributed systems
• Experience marketing technical infrastructure, developer tools, data platforms, or distributed systems
• Hands-on experience with Apache Kafka, Apache Flink, stream processing, or real-time analytics
• Experience using funnel analytics, experimentation, or customer and product data to diagnose and improve GTM performance
• Experience shaping messaging for an emerging category or independently driving ambiguous, cross-functional initiatives