Growth Product Manager, Direct-to-Consumer Wellness

Calm; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Calm is seeking a Growth Product Manager for its direct-to-consumer business. You will own the growth strategy and roadmap, driving subscriber growth, activation, revenue per user, and retention.

Collaborate with engineering, design, marketing, data, and research to ship effective experiments and features that help users form lasting mindfulness habits. You will design and execute an experiment program across activation, conversion, and retention, translating business goals into prioritized bets

Qualifications

• 4+ years in consumer product with growth metrics ownership.
• Experience in subscription economics (trial, paywall, LTV, churn).
• Fast experiment design and analysis with statistical judgment.
• Data-driven prioritization using quantitative and qualitative data.

Responsibilities

• Own growth strategy and roadmap for Calm’s direct-to-consumer business.
• Design, run, and analyze high-velocity A/B tests with cross-functional teams.
• Identify and remove friction in onboarding, activation, and retention paths.
• Develop habit mechanics to encourage daily usage and progress tracking.
• Create PRDs outlining problems, opportunities, metrics, and implementation plans.

Skills

Growth PM

Subscriber growth

A/B testing

Data-driven

Habit formation

AI tooling

Technical collaboration

Documentation

Tools

Amplitude

Job description

Calm is seeking a Growth Product Manager for its direct-to-consumer business. You will own the growth strategy and roadmap, driving subscriber growth, activation, revenue per user, and retention.

Collaborate with engineering, design, marketing, data, and research to ship effective experiments and features that help users form lasting mindfulness habits. You will design and execute an experiment program across activation, conversion, and retention, translating business goals into prioritized bets