Growth Product Manager: Patient Acquisition & Activation

Midi Health; San Francisco (CA); Hybrid; USD 160,000 - 200,000; Full time

Benefits offered by this job

Equity

Benefits

Hybrid schedule

Job summary

Midi Health is seeking a Senior Product Manager, Growth to shape how new patients discover, learn about, and choose Midi as their healthcare home in a hybrid Palo Alto/San Francisco setting. You will own the growth roadmap, run experiments, and collaborate with Marketing, Design, Engineering, and Data to lift conversion, activation, and retention through the patient lifecycle.

You will lead across onboarding, first visit, and lifecycle messaging, turning insights into measurable gains, with a

Qualifications

• 5+ years of product management experience, including at least 3 years building consumer-facing products and owning growth metrics targets such as conversion, activation, and retention.
• Experimentation & data fluency with hypothesis-driven development, A/B testing, and funnel/cohort analysis.
• Strong funnel and UX optimization across onboarding, sign-up, and checkout to boost conversion and retention.
• Experience partnering with Marketing on acquisition, lifecycle programs, landing pages, channel experiments, and attribution.
• Focus on patient LTV and how acquisition, onboarding, and lifecycle messaging impact value.
• High-agency problem solver with ownership mindset and ability to simplify complex challenges.
• Proven ability to lead cross-functional teams without direct authority across Marketing, Design, Engineering, and Data.

Responsibilities

• Own the Growth Roadmap: define and execute a growth roadmap across acquisition, onboarding, and activation.
• Run an Experimentation Program: design and analyze A/B tests from sign-up through first visit and onboarding.
• Improve Conversion & Retention: apply UX best practices and funnel analysis to reduce drop-offs.
• Cross-Functional Leadership: align with Marketing, Design, Engineering, and Data to ship initiatives.

Skills

Growth product experience

Experimentation

Data analysis

Funnel optimization

UX optimization

Marketing partnerships

Cross-functional leadership

Patient LTV

Problem solving

Collaboration & influence

Tools

Statsig

Iterable

Customer.io

Job description

Midi Health is seeking a Senior Product Manager, Growth to shape how new patients discover, learn about, and choose Midi as their healthcare home in a hybrid Palo Alto/San Francisco setting. You will own the growth roadmap, run experiments, and collaborate with Marketing, Design, Engineering, and Data to lift conversion, activation, and retention through the patient lifecycle.

You will lead across onboarding, first visit, and lifecycle messaging, turning insights into measurable gains, with a