Growth Product Manager - Build Self-Serve Funnels

Base Power Company; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Base Power Company is hiring for a Growth/Product role focused on building and improving the customer funnel, onboarding, and lifecycle experiences. You will partner with Growth, Engineering, Design, and Marketing to identify leverage points and ship high-impact growth products and tooling.

The role requires ownership, data fluency, and the ability to navigate an unstructured startup environment while delivering clear, trustworthy user experiences. This is an in-person, Austin-based opportunity.

Qualifications

• You’ve owned a website, funnel, or product with measurable outcomes.
• Analytics fluency: you define your own events, build your own funnels, and write SQL to answer questions without waiting for a data team.
• Design judgment: you can evaluate layout, hierarchy, and interaction patterns and give engineers and designers useful direction.
• Ability to operate in an unstructured environment and keep work moving without process holding you up.

Responsibilities

• Own and improve critical parts of Base’s acquisition, activation, and retention funnel: from first touch through long-term engagement.
• Identify and execute large strategic bets that materially improve growth performance, scalability, or customer experience.
• Build new growth products and systems from scratch, including self-serve flows, onboarding experiences, lifecycle products, referral systems, internal tooling, and funnel infrastructure.
• Partner closely with engineering, design, analytics, operations, and growth teams to ship high-quality customer experiences quickly.
• Define and improve product measurement: instrumentation, events, funnels, experimentation frameworks, attribution hygiene, and operational reporting.
• Develop a deep understanding of customer behavior, operational constraints, and funnel performance to identify the highest-leverage opportunities.
• Run experiments across onboarding, routing, messaging, qualification, activation, retention, and lifecycle experiences — while maintaining a coherent and trustworthy customer experience.
• Contribute directly to implementation when needed, whether through lightweight front-end work, analytics tooling, product configuration, or rapid prototyping.
• Help define how product and growth operate together at Base as the company scales.

Skills

Ownership of funnel/websites

Analytics fluency

Design judgment

Independent, fast-moving work style

Tools

PostHog

Semrush

Ahrefs

Figma

Job description

Base Power Company is hiring for a Growth/Product role focused on building and improving the customer funnel, onboarding, and lifecycle experiences. You will partner with Growth, Engineering, Design, and Marketing to identify leverage points and ship high-impact growth products and tooling.

The role requires ownership, data fluency, and the ability to navigate an unstructured startup environment while delivering clear, trustworthy user experiences. This is an in-person, Austin-based opportunity.