Growth & Website PM — Self-Serve Funnels

Berlitz; United States; Remote; EUR 90,000 - 135,000; Full time

Job summary

Berlitz is building a new global company and seeks a Senior Product Manager to own the self-serve funnel, GEO strategies, and acquisition for Career Professionals and Self Serve Employers segments. You will own self-serve conversion from first visit to signup and upgrade, with a handoff to the Assisted tier, while shaping messaging that proves impact on conversions.

Success hinges on evidence-backed LTV:CAC, documented customer journeys, and growing self-serve revenue to justify a permanent

Qualifications

• Real self-serve growth experience with funnel optimization.
• Ability to craft precise product messaging for Self Serve Employers vs core learner product.
• Bias toward documenting processes and paper trails for the funnel.

Responsibilities

• Own the website, GEO, and acquisition funnel for Career Professionals and Self Serve Employers segments.
• Own self-serve conversion from first visit through signup, upgrade, and handoff to the Assisted tier.
• Own B2P and SMB messaging and verify its effectiveness in driving conversions.

Skills

Self-serve growth

Funnel optimization

GEO targeting

Conversion optimization

Data-driven decisions

Job description

Berlitz is building a new global company and seeks a Senior Product Manager to own the self-serve funnel, GEO strategies, and acquisition for Career Professionals and Self Serve Employers segments. You will own self-serve conversion from first visit to signup and upgrade, with a handoff to the Assisted tier, while shaping messaging that proves impact on conversions.

Success hinges on evidence-backed LTV:CAC, documented customer journeys, and growing self-serve revenue to justify a permanent