Growth PM: Acquisition Funnels & ARPU Growth

OpenKrill; United States; Remote; USD 110,000 - 160,000; Full time

Job summary

Welltech in the United States is seeking a Growth Product Manager to design and optimize acquisition funnels for our health and fitness app lineup, with a laser focus on subscription conversion and ARPU growth.

You will combine data, experiments, and user insights to craft funnel improvements, run end-to-end A/B tests, and collaborate with design, engineering, analytics, content, and product teams to drive measurable impact.

Qualifications

• 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles.
• Strong experimentation expertise and understanding of A/B testing methods.
• Solid UX and user research knowledge.
• Strong analytical skills and comfort working with product data.
• English proficiency B2+

Responsibilities

• Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition
• Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests
• Develop deep funnel insight through analytics, user feedback, competitor research, and learning from our experiment history
• Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources
• Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements
• Continuously translate experiment results into stronger follow-up hypotheses and next tests
• Manage users' expectations on their way to a healthier life and create a bridge between creative, funnel and product
• Create new, innovative funnel concepts that capture emerging health and fitness trends

Job description

Welltech in the United States is seeking a Growth Product Manager to design and optimize acquisition funnels for our health and fitness app lineup, with a laser focus on subscription conversion and ARPU growth.

You will combine data, experiments, and user insights to craft funnel improvements, run end-to-end A/B tests, and collaborate with design, engineering, analytics, content, and product teams to drive measurable impact.