Product Growth Manager (Acquisition Funnels)

OpenKrill; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Welltech is seeking a Growth Product Manager to own acquisition funnels, run high-impact experiments, and drive sustainable growth for one of our wellness apps. You will combine experimentation, commercial judgment, and user insights to optimize conversion, ARPU and lifetime value at scale.

You will work with design, engineering, analytics, content and product teams to design innovative funnel architectures, pricing experiments, and personalized experiences while applying rigorous statistical

Qualifications

• 5+ years of Growth, Product, Product Marketing, or CRO/Experimentation roles.
• Advanced experimentation and A/B testing expertise.
• Strong analytical and commercial judgment.
• Understanding of UX, audience psychology and conversion optimization.
• Ability to navigate ambiguous problems and lead cross-functional initiatives.
• Strong cross-functional leadership and stakeholder management.
• Creative, innovative mindset and English proficiency at least B2+.

Responsibilities

• Own the acquisition funnels performance and experimentation roadmap.
• Independently tackle growth challenges and translate to actionable hypotheses.
• Design and lead experiments in pricing, personalization, monetisation, and funnel architectures.
• Uncover root causes, size opportunities, and assess impact on downstream monetisation and LTV.
• Develop innovative funnel concepts beyond templates leveraging user research and trends.
• Lead cross-functional initiatives with design, engineering, analytics, acquisition and product teams.
• Apply rigorous experimentation methodology and statistical judgment.
• Translate results into strategic insights for future growth.
• Build coherent acquisition experiences aligning ads, messaging, monetisation, and product value.
• Leverage AI/automation to speed research, ideation and experimentation.

Job description

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-
art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

What We're Looking For

As a Growth Product Manager, you will own and optimise acquisition funnels for one of our apps while leading complex, high-impact growth initiatives. You will combine advanced experimentation, strong commercial judgment, creativity, and deep user insight to develop innovative funnel experiences that drive subscription conversion, ARPU, and sustainable growth at scale.

What you'll do

• Own the performance and experimentation roadmap for your acquisition funnels, proactively identifying and prioritising the highest-impact growth opportunities.
• Independently tackle complex and ambiguous growth challenges, translating them into clear strategies, actionable hypotheses, and experimentation plans.
• Design and lead sophisticated experiments across areas such as pricing, personalisation, monetisation, and new funnel architectures, balancing learning speed with commercial risk.
• Go beyond standard funnel metrics to uncover root causes, size opportunities, and evaluate the broader business impact of your experiments, including downstream monetisation and LTV.
• Develop innovative funnel concepts that go beyond existing templates, leveraging audience psychology, user research, emerging trends, and creative experimentation.
• Lead high-impact cross-functional initiatives, aligning design, engineering, analytics, acquisition, content, and product teams to bring complex ideas to life.
• Apply strong experimentation methodology and statistical judgment to ensure reliable results, challenge assumptions, and make sound decisions even when data is inconclusive.
• Translate experiment results into strategic insights, identifying patterns and building on learnings to inform future growth opportunities.
• Build coherent acquisition experiences that connect advertising creatives, funnel messaging, monetisation, and product value propositions.
• Leverage AI and automation to develop reusable workflows that improve the speed and quality of research, ideation, and experimentation.

Your professional qualities

• 5+ years of experience in Growth, Product, Product Marketing, or CRO/Experimentation roles, with a demonstrated track record of delivering measurable business impact.
• Advanced experimentation expertise, including strong knowledge of A/B testing methodology, statistical concepts, and complex experiment design.
• Strong analytical and commercial judgment, with the ability to connect conversion performance to monetisation, LTV, and broader business outcomes.
• Deep understanding of UX, audience psychology, user research, and conversion optimisation.
• Proven ability to independently navigate ambiguous problems, develop strategies, and drive complex initiatives from ideation through execution.
• Strong cross-functional leadership and stakeholder management skills, with the ability to influence decisions and lead projects without formal authority.
• Creative and innovative mindset, with the ability to challenge conventional approaches and develop original growth ideas.
• English proficiency B2+.

Candidate Journey

Recruiter Call → Meet a team member → Skills Assessment → Leadership Interviews

Check Out Some of Our ProductsMuscle Booster https://musclebooster.fitness/

Yoga-Go https://yoga-go.io/

WalkFit http://walkfit.pro/