Growth & Membership Marketing Lead (Hybrid)

California Academy of Sciences; San Francisco (CA); Hybrid; USD 88,000 - 98,000; Full time

Job summary

The California Academy of Sciences in San Francisco is seeking a Growth Marketing Manager to lead membership and revenue programs, including attendance, sleepovers, and special events. You will drive customer acquisition, deepen engagement, and boost retention across a diverse portfolio, using data to optimize performance and collaborating with internal teams.

Reporting to Brand Marketing, you will supervise a Marketing Specialist, manage the campaign calendar, and translate program content into

Qualifications

• 3–6+ years of marketing experience, preferably in membership or experiential marketing.
• Experience with customer acquisition and retention strategies.
• Ability to manage multiple programs or campaigns simultaneously.
• Strong understanding of lifecycle marketing and audience segmentation.
• Experience with CRM/email platforms and marketing automation tools.
• Analytical mindset with the ability to translate data into strategy.
• Strong collaboration and project management skills.
• Experience marketing to diverse audience segments (families, adults, donors, tourists).
• Understanding of subscription/membership metrics (LTV, churn, renewal rates).
• Familiarity with managing or tracking marketing budgets across multiple programs or campaigns.
• Strong copywriting skills with experience writing for ads, email, and promotional campaigns.

Responsibilities

• Lead multi-channel campaigns to drive membership acquisition and attendance.
• Develop lifecycle campaigns for onboarding, engagement, and renewal.
• Segment audiences to deliver targeted messaging across channels.
• Support renewal strategies and loyalty initiatives.
• Identify opportunities to increase lifetime value via cross-promotion.
• Lead marketing execution for programs (sleepovers, tours, parties) and manage calendars.
• Collaborate with programming teams to translate content into messaging.
• Write and adapt copy for paid and organic campaigns across digital, email, and mail channels.
• Monitor performance, analyze data, and present insights to leadership.

Skills

Membership marketing

Lifecycle marketing

Customer acquisition

Retention strategies

Campaign management

Data-driven marketing

Audience segmentation

Copywriting

Project management

Analytics

Tools

CRM platforms

Marketing automation tools

Email marketing tools

Job description

The California Academy of Sciences in San Francisco is seeking a Growth Marketing Manager to lead membership and revenue programs, including attendance, sleepovers, and special events. You will drive customer acquisition, deepen engagement, and boost retention across a diverse portfolio, using data to optimize performance and collaborating with internal teams.

Reporting to Brand Marketing, you will supervise a Marketing Specialist, manage the campaign calendar, and translate program content into