Growth Marketing Lead: Membership & Experiences

California Academy of Sciences

Sacramento (CA)

Hybrid

USD 88,000 - 98,000

Full time

14 days+

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Job summary

The California Academy of Sciences is a mission-driven science and culture institution in San Francisco. We are seeking a Growth Marketing Manager to lead membership and revenue-driven programs, including attendance, sleepovers, and experiences.

You will drive customer acquisition, deepen engagement, and optimize retention across diverse offerings, using data to inform decisions. The role requires 3–6+ years in marketing with subscription or experiential experience, and a strong ability to

Qualifications

3–6+ years of marketing experience, preferably in membership, subscription, or experiential marketing.
Experience with customer acquisition and retention strategies.
Ability to manage multiple programs or campaigns simultaneously.
Strong understanding of lifecycle marketing and audience segmentation.
Experience with CRM/email platforms and marketing automation tools.

Responsibilities

Execute multi-channel campaigns to drive ticket sales, program participation, and membership acquisition.
Collaborate with teams to optimize conversion paths on the website and ticketing platform.
Monitor and report on acquisition metrics, ROI, and CPA.
Develop lifecycle campaigns for membership onboarding, engagement, and renewal.
Lead marketing for programs like sleepovers, tours, birthday parties, and seasonal offerings.
Manage campaign calendars and ensure on-time delivery.
Write copy for paid and organic campaigns across channels.