Growth Media Manager: Demand Gen & Full‑Funnel

Quest Diagnostics Incorporated; Tampa (FL); Remote; USD 85,000 - 110,000; Full time

Job summary

Quest Diagnostics Incorporated in Tampa, Florida, is seeking a Manager, Media (Consumer Demand Gen) to advance brand awareness efforts across various channels including paid social, display, and video.

This role blends strategic leadership with hands-on campaign management, requiring deep experience in performance marketing and media strategy particularly on platforms like Meta. The ideal candidate will coordinate closely with multiple teams to drive measurable business outcomes and optimize marketing performance through analytics and creative insights.

Qualifications

• 6 to 8 years of experience in performance marketing or media strategy roles.
• Deep expertise in Paid Social, particularly on Meta platforms.
• Hands-on experience managing and optimizing campaigns.

Responsibilities

• Define and evolve how paid social and other channels contribute to marketing goals.
• Partner with Analytics to evaluate media performance and optimize investments.
• Synthesize performance insights and communicate effectively with leadership.
• Build testing roadmaps and capture learnings for future investments.
• Collaborate cross-functionally to align media strategies with business objectives.
• Lead a Senior Specialist in campaign execution and strategy alignment.

Skills

Paid Social

Media Strategy

Performance Marketing

Data Analysis

Creative Direction

Education

Bachelor's Degree BA/BS in Marketing

Tools

Meta (Facebook & Instagram)

YouTube

CTV

Job description

Quest Diagnostics Incorporated in Tampa, Florida, is seeking a Manager, Media (Consumer Demand Gen) to advance brand awareness efforts across various channels including paid social, display, and video.

This role blends strategic leadership with hands-on campaign management, requiring deep experience in performance marketing and media strategy particularly on platforms like Meta. The ideal candidate will coordinate closely with multiple teams to drive measurable business outcomes and optimize marketing performance through analytics and creative insights.