Growth & Marketplace Lead — Dual-Side Growth

Content Creators; San Francisco (CA); Sur place; USD 180 000 - 250 000; Plein temps

Avantages offerts par ce poste

Equity

Résumé du poste

Wonderschool is seeking a growth-focused marketing leader to own acquisition for both sides of its two-sided marketplace—parents and providers. You will drive performance marketing, AI-powered personalization, and grassroots events to recruit families and educators alike.

The role blends hands-on event execution with deep funnel analytics, requiring comfort with CAC, LTV, and payback metrics. You will partner with product and engineering to optimize the website and onboarding experiences in a

Qualifications

• Deeply analytical and comfortable with finance concepts like CAC and LTV.
• Technical fluency to collaborate with engineers on conversion optimization.
• Proven ability to run and scale marketing campaigns across paid and organic channels.
• Strong social media track record driving real acquisition.
• Savvy in adapting messaging to diverse communities and geographies.

Responsabilités

• Own parent and provider growth acquisition funnels and optimize conversion across channels.
• Plan and execute weekend events and community outreach to recruit educators.
• Build scalable systems, playbooks, and measurement infrastructure for growth.
• Own metrics: CAC, LTV, payback, and unit economics across both sides of the marketplace.
• Collaborate with product and engineering on website and funnel improvements.

Connaissances

Analytical mindset

Technical fluency

People skills

Social media campaigns

Demographic savvy

Systems thinking

AI in marketing

Outils

AI tools

Description du poste

Wonderschool is seeking a growth-focused marketing leader to own acquisition for both sides of its two-sided marketplace—parents and providers. You will drive performance marketing, AI-powered personalization, and grassroots events to recruit families and educators alike.

The role blends hands-on event execution with deep funnel analytics, requiring comfort with CAC, LTV, and payback metrics. You will partner with product and engineering to optimize the website and onboarding experiences in a