Growth Marketing & Wholesale Business Manager

Eagles Nest Outfitters, Inc; Asheville (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Company Sponsored 401(k)

Paid Time Off + Holidays

Wellness Program

Employee Discounts on ENO Products

Job summary

Eagles Nest Outfitters, Inc. is seeking a Marketing & Business Development Manager to drive growth across direct-to-consumer and wholesale channels.

You will own integrated marketing initiatives, manage lifecycle email/SMS, and build a strong wholesale pipeline to expand distribution outside the core outdoor channel. You will collaborate with the Art Director, Product, Sales, and Leadership to plan launches, campaigns, and partnerships, while ensuring brand consistency and performance across

Qualifications

• 3–5+ years of experience in marketing, wholesale sales, business development, account management, or a combination thereof.
• Experience coordinating multi-channel marketing campaigns, with familiarity across lifecycle marketing, paid media, ecommerce, and marketing analytics.
• Experience with field marketing, trade shows, retailer events, or other in-person brand and sales activations, including event planning and execution.
• Demonstrated ability to build relationships, prospect new business opportunities, and confidently communicate and present to buyers, partners, and external stakeholders.
• Strong project management, organizational, communication, and follow-up skills with the ability to manage multiple marketing and sales priorities simultaneously.
• Experience managing budgets, tracking spend, and evaluating performance against marketing and business objectives.
• Analytical and commercially minded, with the ability to interpret marketing, sales, customer, and pipeline data and translate insights into actionable recommendations.
• Collaborative approach with demonstrated ability to work effectively across Creative, Product, Sales, Customer Service, Operations, Leadership, agencies, and external partners.

Responsibilities

• Collaborate with the Art Director, Content Marketing Manager, Product, Sales, Customer Service, and Executive Leadership to coordinate integrated marketing initiatives across direct-to-consumer and wholesale channels.
• Support product launches, seasonal campaigns, promotions, and go-to-market initiatives, including management of the annual marketing calendar, timelines, deliverables, assets, and cross-functional communication.
• Execute lifecycle marketing across email and SMS, including copywriting, segmentation, automation, testing, and performance optimization within Klaviyo.
• Collaborate with internal teams and agency partners on paid media across Google, Meta, DSP, and other channels, monitoring performance and recommending optimizations, with the opportunity to directly manage TikTok and MNTN advertising.
• Support retail marketing, co-marketing, merchandising, affiliate marketing, public relations, partnerships, sponsorships, and community engagement initiatives, including management of inbound brand opportunities.
• Coordinate marketing compliance across email, SMS, website, and digital marketing activities, including privacy, accessibility/ADA, consent and opt-out requirements, in coordination with leadership and external resources.
• Identify, research, and develop new wholesale opportunities outside ENO's traditional specialty outdoor channel, including summer camps, bookstores, resorts, destination retail, gift and lifestyle, farm and hardware, and other adjacent categories.
• Build and maintain a qualified new-business pipeline through proactive prospecting, outreach, referrals, trade shows, industry associations, and inbound opportunities; develop buyer relationships, present products, recommend assortments, and guide qualified prospects through account setup and initial orders.
• Support ENO's bulk and co-brand program, including prospecting, inbound inquiries, quoting, project coordination, and repeat business opportunities.
• Support existing sales representatives and retail accounts as needed through order processing, account management, sales follow-up, and coordination with internal teams to provide a seamless retailer experience.
• Maintain accurate prospect, account, pipeline, and forecasting information within ENO's sales systems, providing regular reporting and sharing buyer feedback, competitive activity, product trends, merchandising insights, and emerging opportunities with internal teams.

Skills

Marketing

Wholesale sales

Business development

Account management

Cross-functional collaboration

Project management

Budget management

Data analytics

Tools

Shopify

Klaviyo

GA4

Meta Ads

Google Ads

TikTok

MNTN

Excel/Google Sheets

QuickBooks Online

Job description

Eagles Nest Outfitters, Inc. is seeking a Marketing & Business Development Manager to drive growth across direct-to-consumer and wholesale channels.

You will own integrated marketing initiatives, manage lifecycle email/SMS, and build a strong wholesale pipeline to expand distribution outside the core outdoor channel. You will collaborate with the Art Director, Product, Sales, and Leadership to plan launches, campaigns, and partnerships, while ensuring brand consistency and performance across