Hybrid Wholesale Account Marketing Manager

Columbia Sportswear Company; Portland (OR); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Columbia Sportswear seeks a Wholesale Account Marketing Manager to lead omni-channel campaigns for designated wholesale accounts, aligning with brand and sales goals. This hybrid role based near Portland requires collaboration across Marketing, Sales, Analytics, and Merchandising to drive awareness, consideration, purchase, and loyalty.

You'll shape strategies, manage budgets, and measure performance while navigating cross-functional teams to deliver consumer-led campaigns across digital,

Qualifications

• Bachelor's or master's degree or equivalent experience.
• 8+ years of functional experience.
• Experience managing individual contributors and a department or acting as a lead.
• Ability to manage and lead teams in local or remote locations.
• Excellent interpersonal, presentation and communication skills.
• Intermediate spreadsheet and word processing skills.
• Ability to conduct complex interpersonal interactions to influence sales of Columbia Sportswear products.
• Ability to solve problems, make decisions independently, operate independently, and with discretion and work efficiently under pressure.
• May travel 40% of the time.

Responsibilities

• Lead Account Marketing Strategy Development: Drive the creation of integrated, account-specific marketing strategies in partnership with Brand Marketing and Sales, aligning with long-range planning goals and seasonal priorities to maximize sell-in and sell-through.
• Champion Cross-Functional Collaboration: Engage early with cross-functional teams—includ­ing Sales, Brand, Product, and Analytics—to co-develop marketing plans that are insight-driven, measurable, and aligned with both brand and account objectives.
• Own the Account Relationship & Brand Representation: Serve as the primary marketing liaison for key accounts, fostering strong partnerships and acting as the voice of the brand to ensure alignment, excitement, and brand integrity across all initiatives.
• Develop and Execute Omni-Channel Campaigns: Build and implement full-funnel, omni-channel marketing plans across digital, in-store, and .com platforms, tailored to the consumer journey from awareness to advocacy.
• Drive Category-Specific Storytelling: Create compelling, consumer-relevant content and marketing activations that elevate product priorities across sportswear, fishing, outerwear, and footwear categories.
• Measure, Optimize, and Report Performance: Partner with Sales, Analytics, and Global teams to define KPIs, track campaign performance, and optimize marketing efforts based on data-driven insights.
• Manage Budgets and Go-to-Market Execution: Strategically allocate and manage seasonal and account-specific budgets, translating key brand campaigns into impactful point-of-sale executions, fixtures, and graphics.

Skills

Leadership

Account management

Cross-functional collaboration

Analytical skills

Communication skills

Multi-tasking

Digital marketing

Budget management

Education

Bachelor's or Master's degree

Tools

Spreadsheet software

Word processing

Job description

Columbia Sportswear seeks a Wholesale Account Marketing Manager to lead omni-channel campaigns for designated wholesale accounts, aligning with brand and sales goals. This hybrid role based near Portland requires collaboration across Marketing, Sales, Analytics, and Merchandising to drive awareness, consideration, purchase, and loyalty.

You'll shape strategies, manage budgets, and measure performance while navigating cross-functional teams to deliver consumer-led campaigns across digital,