Growth Marketing Transformation Lead (AI & Automation)

WorldStrides; Oregon; Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health benefits

PTO & holidays

Tuition reimbursement

Travel opportunities

Flexible work

Employee resource groups

Wellness resources

Parental leave

Team discounts

Collaborative culture

Job summary

WorldStrides seeks a Marketing Transformation Lead to drive digital growth across channels, owning the marketing stack, funnel data pipeline, and always-on experimentation. You will partner with cross-functional teams (Product, IT, Analytics) to design and measure impactful programs, including AI-driven automations, to accelerate registrations and lead quality.

You will embed in growth initiatives, manage agencies, and ensure data integrity from ad to CRM, delivering scalable playbooks and

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, IS or related field.
• 5+ years in digital, growth or performance marketing, or marketing ops.
• Hands-on ownership of an ad-to-CRM data pipeline (tagging, conversion tracking, UTMs, offline conversions).
• Track record running an always-on website testing program.
• Paid media agency management with budget and performance accountability.
• Cross-functional delivery with Product and IT, including requirements and QA.
• Everyday use of AI tools to build (e.g., Claude Code, Cursor, n8n).
• Working knowledge of GA4, GTM, UTM governance and HubSpot or similar CRM.

Responsibilities

• Own end-to-end marketing process across channels, reducing time to insight and time to market.
• Own the marketing stack and funnel data pipeline, from ad platforms and tag management through forms, CRM and registration (GA4, GTM, conversion APIs, UTMs, HubSpot).
• Ensure every lead traces from source, campaign and creative to registration.
• Feed offline/CRM conversions to ad platforms to optimize for registrations.
• Define the future-state marketing experience, maintain the funnel map and align stakeholders on how it evolves.
• Monitor the pipeline and fix broken tags, dropped fields and routing errors before they reach reporting.
• Own form-to-CRM workflows (field mapping, lead routing, nurture triggers); set clear acceptance criteria for IT or build it directly.
• Run website experimentation as an always-on program.
• Develop and prioritize hypotheses from analytics, research and performance data.
• Launch, measure and scale winning tests, tied to lead quality and registrations, not just clicks.
• Instrument every test before launch and keep a shared test log.
• Audit paid media, SEO and marketing agencies to cost-per-registration and lead-quality goals.
• Own SEO recommendations through to live changes, measured on organic and AI search visibility.
• Use AI agents and coding tools to ship automations, API data pulls, audits, mockups and internal tools.
• Build agents and workflows for research, briefs, content operations, internal linking, technical checks, refreshes, reporting and opportunity discovery.
• Replace manual, repetitive work with documented workflows the team can use, audit and improve.

Skills

Digital marketing

Growth marketing

Marketing operations

Analytics

AI tools

Education

Bachelor's degree in Marketing, Business, IS or related field

Tools

GA4

GTM

HubSpot

Conversion APIs

UTMs governance

Job description

WorldStrides seeks a Marketing Transformation Lead to drive digital growth across channels, owning the marketing stack, funnel data pipeline, and always-on experimentation. You will partner with cross-functional teams (Product, IT, Analytics) to design and measure impactful programs, including AI-driven automations, to accelerate registrations and lead quality.

You will embed in growth initiatives, manage agencies, and ensure data integrity from ad to CRM, delivering scalable playbooks and