Growth Marketing Specialist: Web & Analytics Lead

Muck Rack; Oregon; Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Fully distributed team

Home office stipend

Phone and internet reimbursement

Coworking membership

401(k) with employer contributions

Equity opportunities

Job summary

Muck Rack is seeking a detail-obsessed Growth Marketing Specialist to turn muckrack.com into a high-performing growth engine. You will build pages from briefs and Figma files, own GA4 and GTM measurement, and optimize campaigns with A/B testing.

You’ll work cross-functionally with design, content, product marketing, and engineering to deliver fast, accessible pages and reliable analytics that drive smarter marketing decisions.

Qualifications

• 2-4 years in web production, digital marketing, or marketing operations.
• Hands-on experience building pages in a CMS or visual site builder.
• Experience with Google Tag Manager and Google Analytics 4.
• Comfortable with HTML and CSS; reads basic JavaScript.
• Understanding of funnels and page conversion.
• Willing to use AI tools to improve productivity.

Responsibilities

• Build and release landing pages, templates, and site sections.
• Coordinate with design, content, product marketing, and engineering to sprint plan.
• QA launches across browsers and devices.
• Maintain site health: redirects, canonical tags, metadata, speed, accessibility.
• Turn analytics into actionable insights for marketing stakeholders.
• Own GA4 and GTM governance and event taxonomy.

Skills

Web production

Analytics

GA4

GTM

HTML/CSS

A/B testing

AI tools

Tools

Contentful

WordPress

HubSpot

Webflow

Google Analytics 4

Google Tag Manager

Job description

Muck Rack is seeking a detail-obsessed Growth Marketing Specialist to turn muckrack.com into a high-performing growth engine. You will build pages from briefs and Figma files, own GA4 and GTM measurement, and optimize campaigns with A/B testing.

You’ll work cross-functionally with design, content, product marketing, and engineering to deliver fast, accessible pages and reliable analytics that drive smarter marketing decisions.