Growth Marketing Specialist — Social & SEO

DriveTime Car Sales; Tempe (AZ); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) plan

Life insurance

Disability insurance (short/long-term)

Growth opportunities

Tuition reimbursement

Job summary

DriveTime Family of Brands is seeking a Marketing Specialist to support the development, analysis, and optimization of consumer-facing brand and organic marketing experiences, with a focus on social media content, organic search/AEO, and brand consistency.

Partner with Graphic Designer and Marketing Analysts to drive engagement, optimize content, and ensure legal review and brand voice across channels. Hybrid work with opportunities for growth within a national auto-finance network.

Qualifications

• 3–5 years of marketing, brand, or social media experience.
• Bachelor's degree preferred or equivalent experience.
• Experience with A/B testing and content optimization.
• Proficiency with analytics tools (GA, Sigma).
• Experience using AI tools for creative/content.

Responsibilities

• Support organic search and AEO content optimization.
• Use analytics to identify optimization opportunities and testing priorities.
• Optimize organic/social campaigns based on performance data.
• Serve as main contact for dealership team on organic social initiatives.
• Collaborate with Graphic Designer on social asset development.
• Research and recommend content/copy based on audience insights.
• Ensure marketing assets pass legal review before publishing.
• Maintain consistent value props and brand voice across channels.
• Coordinate with Marketing Analytics, Design, Content and Brand teams.
• Coordinate with external content vendors and track performance.
• Stay ahead of social/search trends; propose new formats.
• Leverage AI tools to draft content and improve workflow.

Skills

Brand storytelling

Analytics

Social media

Content creation

Collaboration

Adaptability

Education

Bachelor's degree preferred

Tools

Google Analytics

Sigma

AI content tools

Job description

DriveTime Family of Brands is seeking a Marketing Specialist to support the development, analysis, and optimization of consumer-facing brand and organic marketing experiences, with a focus on social media content, organic search/AEO, and brand consistency.

Partner with Graphic Designer and Marketing Analysts to drive engagement, optimize content, and ensure legal review and brand voice across channels. Hybrid work with opportunities for growth within a national auto-finance network.