Marketing & Customer Experience Specialist

FastTrack Staffing; Oxford (FL); On-site; USD 45,000 - 70,000; Full time

Job summary

FastTrack Staffing is seeking an energetic Marketing/Advertising Specialist to drive digital campaigns and brand growth. You will leverage SEO, social media, content creation, and analytics to optimize reach and engagement, while coordinating multi-channel efforts and client relationships.

The role emphasizes data-driven decision making, with responsibilities spanning WordPress content updates, HTML tweaks, and marketing automation to nurture leads and boost conversions.

Qualifications

• Minimum of three years of professional experience in digital marketing or roles with a proven track record of successful campaigns.
• Strong proficiency in SEO and legacy media techniques, social media marketing platforms, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools.
• Knowledge of HTML coding basics and WordPress website management.
• Demonstrated ability in copywriting for diverse formats including web content, advertisements, email campaigns, and print materials.
• Excellent research skills combined with analytical thinking to interpret data insights effectively.
• Strong communication skills for cross-functional collaboration.

Responsibilities

• Develop and implement integrated marketing campaigns across digital and print platforms, ensuring alignment with brand objectives.
• Manage social media channels by creating engaging content, scheduling posts, and analyzing performance metrics to optimize reach.
• Execute SEO strategies to improve website visibility and organic search rankings using keyword research and content optimization.
• Identifying opportunities, creating compelling proposals, and maintaining client relationships.
• Conduct market research to identify industry trends, customer preferences, and competitive positioning.
• Manage marketing automation platforms to streamline campaigns, nurture leads, and enhance customer engagement.
• Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to inform future strategies.
• Coordinate multichannel marketing efforts including email marketing, PPC advertising via Google AdWords, Facebook Advertising, and print advertising.
• Maintain website content using WordPress; implement HTML adjustments as needed for optimal presentation.

Skills

SEO

Social media marketing

Content creation

Advertising campaigns

Google Analytics

WordPress

HTML basics

Copywriting

Marketing automation

Tools

Google AdWords

Facebook Advertising

Job description

FastTrack Staffing is seeking an energetic Marketing/Advertising Specialist to drive digital campaigns and brand growth. You will leverage SEO, social media, content creation, and analytics to optimize reach and engagement, while coordinating multi-channel efforts and client relationships.

The role emphasizes data-driven decision making, with responsibilities spanning WordPress content updates, HTML tweaks, and marketing automation to nurture leads and boost conversions.