Marketing Specialist

DriveTime Car Sales; Tempe (AZ); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) plan

Life insurance

Disability insurance (short/long-term)

Growth opportunities

Tuition reimbursement

Job summary

DriveTime Family of Brands is seeking a Marketing Specialist to support the development, analysis, and optimization of consumer-facing brand and organic marketing experiences, with a focus on social media content, organic search/AEO, and brand consistency.

Partner with Graphic Designer and Marketing Analysts to drive engagement, optimize content, and ensure legal review and brand voice across channels. Hybrid work with opportunities for growth within a national auto-finance network.

Qualifications

• 3–5 years of marketing, brand, or social media experience.
• Bachelor's degree preferred or equivalent experience.
• Experience with A/B testing and content optimization.
• Proficiency with analytics tools (GA, Sigma).
• Experience using AI tools for creative/content.

Responsibilities

• Support organic search and AEO content optimization.
• Use analytics to identify optimization opportunities and testing priorities.
• Optimize organic/social campaigns based on performance data.
• Serve as main contact for dealership team on organic social initiatives.
• Collaborate with Graphic Designer on social asset development.
• Research and recommend content/copy based on audience insights.
• Ensure marketing assets pass legal review before publishing.
• Maintain consistent value props and brand voice across channels.
• Coordinate with Marketing Analytics, Design, Content and Brand teams.
• Coordinate with external content vendors and track performance.
• Stay ahead of social/search trends; propose new formats.
• Leverage AI tools to draft content and improve workflow.

Skills

Brand storytelling

Analytics

Social media

Content creation

Collaboration

Adaptability

Education

Bachelor's degree preferred

Tools

Google Analytics

Sigma

AI content tools

Job description

What's Under the Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime's tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you're located, if you've got DRIVE and you're looking to make an impact, we'd love for you to make a difference with us!

That's Nice, But What's the Job?

In short: Our Marketing Specialist supports the development, analysis, and optimization of consumer-facing brand and organic marketing experiences, with a focus on social media content, organic search/AEO, and brand consistency. Combines social asset development, marketing analytics, and content/UX sensibility to improve engagement and organic reach, partnering closely with our Graphic Designer and Marketing Analysts.

In long you will be responsible for:

• Supporting organic search and AEO initiatives, including content testing and optimization across select channels
• Using AEO/organic performance data provided by Analytics to identify content optimization opportunities and inform testing priorities
• Actively optimizing organic/social campaigns based on performance data: identifying issues, testing improvements, and contributing to performance gains
• Serving as the primary point of contact for the dealership team on organic social initiatives: reviewing content, providing feedback, and coordinating execution
• Partnering with our Graphic Designer on social media asset development, applying channel-specific insight to improve content performance
• Conducting research and making content/copy recommendations, including ad headlines, descriptions and general copy, based on audience and performance insights
• Ensuring marketing assets and claims go through legal review and approval prior to publishing
• Ensuring our value props and brand voice are clearly and consistently communicated across social, content, and other consumer touchpoints
• Coordinating with Marketing Analytics, Design, Content and Brand stakeholders to support execution of organic growth initiatives
• Coordinating with external content/creative vendors and tracking execution and performance
• Staying ahead of social and search/AEO trends, proposing new formats and approaches
• Leverage AI tools to support content drafting, research and workflow efficiency across social, organic search, and AEO initiatives

So What Kind of Folks Are We Looking For?

• Someone passionate about combining brand storytelling, organic growth, creative thinking and analytics to drive measurable outcomes
• A versatile marketer who is comfortable moving between creative, analytical, and relationship-driven work
• A self-starter who thrives in an autonomous environment and takes ownership of results
• An innovative problem solver who is naturally curious about consumer behavior and emerging marketing technologies
• Detail-oriented, with a knack for catching what others miss
• A collaborative partner who communicates effectively across Design, Analytics, Brand, and dealership stakeholders

The Specifics:

• 3-5 years of experience in marketing, brand, social media, content, or a related consumer-marketing field
• Bachelor's degree preferred; or equivalent practical experience
• Comfort partnering with design/creative teams on asset development
• Experience with A/B testing and iterative optimization
• Experience with analytics and reporting tools (Google Analytics, Sigma)
• Experience using AI tools for creative and content creation
• Ability to manage multiple projects and priorities in a fast-paced environment

Nice to Have:

• Design, UX, or copywriting experience
• Familiarity with SEO/AEO concepts
• Consumer-facing brand marketing background (vs. B2B)
• Automotive, fintech, or related industry experience

So What About the Perks? Perks matter

We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.

• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• But Wait, There's More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We're as passionate about your professional development