Hybrid Brand & Growth Marketing Specialist

DriveTime; Tempe (AZ); Híbrido; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Medical, dental, and vision insurance

401(k)

Tuition reimbursement

Wellness program

Paid time off

Descripción de la vacante

DriveTime is seeking a Marketing Specialist to support organic marketing experiences, with emphasis on social media, organic search, and brand consistency. You will collaborate with a Graphic Designer and Marketing Analysts to drive engagement and organic reach.

The role blends creative, analytical, and cross-functional work, with responsibilities across content development, testing, and performance optimization. Hybrid schedule with on-site three days a week.

Formación

• Bachelor's degree preferred; or equivalent practical experience.
• Experience partnering with design/creative teams on asset development.
• Experience with A/B testing and iterative optimization.
• Experience with analytics and reporting tools (Google Analytics, Sigma).
• Experience using AI tools for creative and content creation.

Responsabilidades

• Support organic search and AEO initiatives, including content testing and optimization across select channels.
• Use performance data to identify content optimization opportunities and inform testing priorities.
• Actively optimize organic/social campaigns based on performance data and testing.
• Serve as the primary point of contact for dealership teams on organic social initiatives.
• Coordinate with Graphic Designer on social media asset development and channel-specific insights.
• Research and recommend content/copy, including ad headlines and descriptions.
• Ensure marketing assets and claims go through legal review and approval prior to publishing.
• Maintain clear and consistent value props and brand voice across social and other touchpoints.
• Coordinate with Marketing Analytics, Design, Content and Brand stakeholders to support execution of organic growth initiatives.
• Coordinate with external content/creative vendors and track execution and performance.
• Stay ahead of social and search/AEO trends and propose new formats and approaches.
• Leverage AI tools to support content drafting, research, and workflow efficiency across channels.

Conocimientos

Brand storytelling

Analytics

Social media marketing

Content creation

A/B testing

AI tools for content

Project management

Educación

Bachelor's degree

Herramientas

Google Analytics

Sigma

Descripción del empleo

DriveTime is seeking a Marketing Specialist to support organic marketing experiences, with emphasis on social media, organic search, and brand consistency. You will collaborate with a Graphic Designer and Marketing Analysts to drive engagement and organic reach.

The role blends creative, analytical, and cross-functional work, with responsibilities across content development, testing, and performance optimization. Hybrid schedule with on-site three days a week.