Growth-Minded Marketing & Brand Specialist

DriveTime Automotive Group; Tempe (AZ); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental, vision coverage

401(k)

Life insurance

Tuition reimbursement

Wellness program

Gym on-site or nearby

Job summary

DriveTime Automotive Group in Tempe, AZ is seeking a Marketing Specialist to support development and optimization of consumer-facing brand and organic marketing experiences, focusing on social media content, organic search, and brand consistency.

You’ll collaborate with Graphic Designer and Marketing Analysts, leverage analytics, perform content testing, and ensure all assets meet legal and brand standards while driving measurable growth.

Qualifications

• 3–5 years of experience in marketing, brand, social media, content, or a related consumer-marketing field.
• Bachelor's degree preferred; or equivalent practical experience.
• Experience with A/B testing and iterative optimization.
• Experience with analytics and reporting tools (Google Analytics, Sigma).
• Experience using AI tools for creative and content creation.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Responsibilities

• Support organic search and AEO initiatives, including content testing and optimization across select channels.
• Use analytics data to identify content optimization opportunities and inform testing priorities.
• Actively optimize organic/social campaigns based on performance data and testing results.
• Serve as the primary point of contact for the dealership team on organic social initiatives.
• Collaborate with Graphic Designer on social media asset development and channel-specific insights.
• Conduct research and make content/copy recommendations based on audience insights.
• Ensure marketing assets and claims go through legal review and approval prior to publishing.
• Maintain clear brand voice and value props across social, content and touchpoints.
• Coordinate with Marketing Analytics, Design, Content and Brand stakeholders.
• Coordinate with external content/creative vendors and track execution and performance.
• Stay ahead of social and search/AEO trends and propose new formats.
• Leverage AI tools to support content drafting, research, and workflow efficiency.

Skills

Brand storytelling

Organic growth

Creative thinking

Analytics

A/B testing

AI tools

Content UX sensibility

Education

Bachelor's degree preferred

Tools

Google Analytics

Sigma

Job description

DriveTime Automotive Group in Tempe, AZ is seeking a Marketing Specialist to support development and optimization of consumer-facing brand and organic marketing experiences, focusing on social media content, organic search, and brand consistency.

You’ll collaborate with Graphic Designer and Marketing Analysts, leverage analytics, perform content testing, and ensure all assets meet legal and brand standards while driving measurable growth.