Growth Marketing Specialist (1087)

Katalon, Inc.; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Katalon, Inc. is seeking a Growth Marketing Specialist to join their Self-Serve & Growth Marketing team. This role involves enhancing user acquisition and conversion through strategic marketing initiatives in a collaborative and dynamic environment. The ideal candidate will thrive in a fast-paced setting, leveraging analytic skills and creativity to drive revenue growth while gaining diverse hands-on experience.

Benefits

Competitive salary and performance bonuses

Comprehensive health coverage

Flexible work options and generous time off

Location-tailored benefits

Modern work equipment and facilities

Career development opportunities

Inclusive company culture

Qualifications

• 2-3 years of experience in growth marketing or related field.
• Hands-on experience in customer acquisition, conversion, or expansion.
• Familiarity with A/B testing and marketing analytics.

Responsibilities

• Execute acquisition strategies across various channels.
• Support onboarding journeys by optimizing user experiences.
• Develop lifecycle marketing programs to nurture trial users.

Skills

Analytical thinking

Creativity

Collaboration

Communication

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Analytics tools

Job description

Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform.Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams around the globe,many of which are in the Fortune Global 500, such as PwC, KPMG, Abbott, etc. Katalon is recognized as a top automation tool by prestigious review sites, such as G2, Gartner, Capterra, and IT Central Station.

ABOUT THE ROLE

We’re looking for a proactive and flexible Growth Marketing Specialist to join our expanding Self-Serve & Growth Marketing team. This role will play a key part in helping users discover, adopt, and grow with Katalon’s self-serve products through hands-on execution.

You’ll work across various phases of the self-serve journey—whether that’s acquiring new users, guiding them to value during trials, or driving expansion among existing customers. Your exact focus may shift over time depending on evolving team priorities, but your goal will always be to help users succeed and accelerate self-serve revenue.

This is a unique opportunity to flex both analytical and creative muscles while supporting product-led growth in a fast-paced, collaborative environment.

WHY YOU WILL LOVE THIS ROLE

• You’ll gain hands-on experience across growth domains in a fast-paced team, with mentorship and opportunities to expand your skill set.
• Be part of an innovative, fast-growing company transforming how teams build quality software.
• Join a supportive, collaborative culture where your voice directly impacts product and customer experience.
• Grow your skills at the intersection of marketing, product, sales, and customer success.
• Enjoy flexibility, autonomy, and the chance to make a big impact from Day 1.
  

WHAT YOU WILL DO

At Katalon, we think about our self-serve growth engine in core phases: customer acquisition, trial activation & conversion, and customer engagement & expansion. As a Senior Growth Marketing Specialist, you’ll contribute to initiatives across the self-serve funnel with a focus on executing campaigns and optimizing performance in your assigned areas.

Depending on where you’re assigned, you may contribute to one or more of the following:

• Execute acquisition strategies across paid, organic, and partner-led channels to grow the top of the self-serve funnel.
• Partner with teammates to optimize multi-channel campaigns (e.g., paid search, paid social, SEO, content syndication) to attract high-intent users and test messaging and creative approaches.
• Improve efficiency by tracking CAC, lead quality, and channel performance—applying insights to inform budget allocation and testing.
• Collaborate on landing page optimization with Web, Product Marketing, and Brand teams to ensure a seamless and localized user experience from ad click to sign-up.
• Contribute to experiments across ad formats, landing pages, and targeting strategies to drive continual performance gains.
  

2. Trial Activation & Conversion Optimization

• Support the execution of onboarding journeys by mapping user behaviors and milestones, identifying friction points, and implementing flows that accelerate users to value.
• Assist in developing lifecycle marketing programs across email, in-app messaging, and notifications to nurture free trial users toward paid conversion.
• Collaborate with Product and Revenue teams on testing pricing, packaging, and trial configurations to improve conversion efficiency.
• Contribute to experimentation around UX, messaging, and feature exposure—using funnel and cohort data to drive insights and action.
• Deploy usage-based triggers and behavioral cues to deliver timely nudges, tips, and upgrade prompts during the trial phase.
• Execute expansion-focused monetization campaigns to increase plan upgrades, encourage annual commitments, and deepen product adoption—particularly for accounts below the Sales/CS engagement threshold.
• Develop lifecycle programs that support ongoing product adoption, feature discovery, and opportunities for upsell and cross-sell.
• Collaborate with the Digital Success team to support scalable retention efforts—contributing marketing-driven touchpoints that reinforce value, reduce friction, and keep users engaged throughout their journey.
• Partner with teammates on re-engagement and win-back strategies for users at risk of churn—aligning on signals, messaging, and timing to deliver coordinated outreach.
• Assist in testing personalized upgrade prompts, contextual nudges, and account-based offers aimed at increasing ARPU and customer lifetime value.
• Work closely with Product, Digital Success, and Data teams to analyze user behavior, measure program impact, and identify opportunities for continuous improvement in expansion and engagement.

Requirements

• Experience working in a product-led growth (PLG) motion in a software-as-a-service (SaaS) business.
• 2-3 years of experience in growth marketing, web marketing, digital marketing, or lifecycle marketing.
• You thrive in a fast-paced environment where you can execute measurable initiatives with guidance and collaboration.
  Experience executing marketing initiatives that improve the user experience and generate revenue.
• Hands-on experience in at least one area of the self-serve funnel (acquisition, conversion, or expansion), with a willingness to grow across the full journey.
• Proficiency with marketing and analytics tools (e.g., HubSpot, Clarity, A/B testing platforms)
• Strong analytical thinking paired with creativity and a passion for experimentation.
• Excellent collaboration and English communication skills for working cross-functionally across the marketing, product, and revenue teams.
• International work experience with the ability to work across global time zones.

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it.Take a better look below!

• Competitive Pay & Bonuses:We believe in rewarding great work! You'll receive an attractive salary package plus performance bonuses to help you meet your financial goals.
• Your Health & Happiness Matter:Take care of yourself with our comprehensive health coverage, flexible work options, and generous time off. We understand that life happens outside of work too!
• Location-Tailored Benefits:Enjoy a complete benefits package designed specifically for your country, giving you the best coverage where you live.
• Everything You Need to Succeed:Work with top-of-the-line equipment and enjoy modern facilities, plus helpful allowances to support your work setup.
• A Place Where You Belong:Join our worldwide family where we celebrate what makes each of us unique. Here, everyone has a voice and equal opportunities to shine.
• Room to Grow & Thrive:Your success is our success! We foster a trust-based culture where you can develop your skills, take on new challenges, and be recognized for your achievements.

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.