Growth Marketing Specialist

Kyriba; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Kyriba is looking for a Marketing Specialist to drive marketing campaigns targeting the Italian market. This role involves collaboration with sales teams, management of events, and participation in diverse marketing activities to generate leads. Candidates should have experience in B2B marketing, fluency in Italian, and a passion for achieving results in a dynamic environment. Join Kyriba to grow your career while shaping marketing strategies for a leading SaaS provider.

Benefits

Competitive salary

Generous benefits plan

Stock options

Learning and growth opportunities

Qualifications

• 2-3 years of marketing experience with event and demand generation preferred.
• Fluent in Italian and strong English skills.
• Experience in B2B marketing SaaS solutions.

Responsibilities

• Plan and manage marketing campaigns in the Italian market.
• Collaborate with sales teams and manage events.
• Use KPIs to optimize campaigns and maximize ROI.

Skills

Project Management

Marketing Campaign Delivery

Event Management

Data Analysis

Tools

Salesforce.com

Pardot

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

About Us

Kyriba is a global leader in liquidity performance that empowers CFOs, Treasurers and IT leaders to connect, protect, forecast and optimize their liquidity. As a secure and scalable SaaS solution, Kyriba brings intelligence and financial automation that enables companies and banks of all sizes to improve their financial performance and increase operational efficiency. Kyriba’s real-time data and AI-empowered tools empower its 3,000 customers worldwide to quantify exposures, project cash and liquidity, and take action to protect balance sheets, income statements and cash flows. Kyriba manages more than 3.5 billion bank transactions and $15 trillion in payments annually and gives customers complete visibility and actionability, so they can optimize and fully harness liquidity across the enterprise and outperform their business strategy. For more information, visit www.kyriba.com.

About The Role:

We are looking for an enthusiastic and results-oriented Marketing Specialist to develop, execute and optimize marketing activities that build sales pipeline and bookings for our Italian market. Tactics could include digital campaigns, sponsorships, content creation, social media, digital and in-person events, email marketing and more.

You will collaborate closely with the Italian sales teams to develop and execute campaigns supporting sales goals.

Key Tasks:

• Plan and manage marketing campaigns in the Italian market

• Use the full marketing mix (events, webinars, content, emails, ABM, etc.) to build awareness and generate leads

• Collaborate globally to develop integrated strategies and tactics

• Manage field and regional events, including logistics and speaker coordination

• Oversee multiple projects and campaigns to meet deadlines

• Communicate plans and details across teams to ensure alignment

• Use KPIs and analytics to target and optimize campaigns

• Stay updated on industry trends to refine messaging

• Optimize activities to maximize ROI and drive sales-qualified opportunities

• Focus on Italy, but also collaborate with peers in other regions as needed

What We're Looking For:

• 2-3 years of marketing experience; event and demand generation experience preferred
• Fluency in Italian (native) and an excellent standard of spoken and written English
• Ability to effectively manage multiple projects at the same time and re-prioritize according to changing demands
• Proven track record of delivering marketing campaigns and in-person events within a B2B organization (experience in marketing SaaS solutions strongly preferred)
• Experience in Account Based Marketing
• Familiarity with CRM systems (Salesforce.com preferred) and Marketing Automation Systems (Pardot preferred)

Why join Kyriba?

We offer you the potential to explore various parts of our business and grow professionally with the company. Opportunity to be part of building something exceptional in an international environment and lots of learning and growth in a globally scaling Saas company! We offer competitive salary + generous benefits plan + stock options available.

Diversity & Inclusion: Kyriba is proud to be an equal opportunity employer. We celebrate diversity and are committed to providing an inclusive environment for all employees.

Our Culture & Values: At Kyriba, we embrace a culture of community and ownership, guided by our “iCare” values:

• Innovation:Rewarding achievements and fostering continual improvement.

• Client Success:Understanding and enabling client success.

• Accountability:Personal responsibility and continuous improvement.

• Respect:Embracing diverse cultures and open communication.

• Excellence:Striving for excellence through leadership and integrity.

Join us to make an impact and grow your career in a supportive and innovative environment!