Growth Marketing Specialist

Socket.dev; New York (NY); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

100% paid medical for employees

401(k) with employer match

casual environment

flexibility to set your own schedule

fully stocked fridge and pantry

free Citi Bike membership

secure bike rack

gym subsidy

paid parental leave

education assistance program

Job summary

EnergyHub is seeking a Growth Marketing Specialist to scale Virtual Power Plant enrollments by supporting marketing strategy and multi-channel campaigns. You will analyze data and coordinate with internal teams and external partners to optimize performance and drive growth.

The role emphasizes curiosity, testing, and the ability to adapt strategies based on data, with collaboration across teams and external partners.

Qualifications

• 3-4 years of non-internship marketing experience across multiple channels
• Foundational knowledge of marketing analytics and translating data into strategies
• Experience with marketing tracking and platforms like GA, GTM, Meta

Responsibilities

• Deeply understand the customer journey and identify bottlenecks
• Execute multi-channel marketing campaigns to drive enrollment growth
• Use marketing analytics to build reporting and surface data-driven insights
• Help manage paid media and optimize channels using data
• Coordinate co-marketing with OEMs, brands, and communities
• Collaborate with copywriters and designers to deliver on-brand content

Skills

Multi-channel marketing

Project management

Data-driven decisions

Communication skills

Tools

Google Analytics

Google Tag Manager

Meta Ads

CMS platforms

Sigma

Tableau

Job description

About EnergyHub

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

About the Opportunity

As a Growth Marketing Specialist, you will scale our Virtual Power Plants (VPPs) by contributing to enrollment growth.

In this role, you will support the marketing strategy and enrollment goals for key device categories. By combining your skills in multi-channel marketing and project management, you will execute initiatives that champion our VPP programs. You will also collaborate with internal stakeholders and external partners to support existing relationships and identify opportunities for optimization.

To thrive in this role, you should be a versatile marketer who embraces new challenges as opportunities to learn and grow. A natural curiosity and an appetite for testing, analyzing, and adapting will be the keys to your success.

What you will do:

• Deeply understand the customer journey, identify friction points, and stay informed about industry realities.
• Execute multi-channel marketing campaigns, including paid social, to deliver measurable growth.
• Use marketing analytics to build reporting and surface data-driven insights for ongoing initiatives.
• Help manage paid media, regularly analyzing marketing efforts to identify bottlenecks, optimize channels, and confidently make strategic assumptions with existing data.
• Coordinate co-marketing efforts with OEMs, complementary brands, and communities.
• Explore creative messaging strategies and work with external copywriters and designers to deliver high-quality, on-brand content and design assets.

What we expect from you:

• 3-4 years of non-internship marketing experience, ideally in a startup or agency environment where you gained hands‑on experience across multiple channels rather than being specialized in just one area.
• High comfort level with ambiguity. You are willing to test out new concepts, learn fast, and pivot your approach when data tells you a campaign is not working.
• Foundational knowledge of marketing analytics with a growing ability to review datasets and translate insights into actionable strategies.
• Hands‑on experience with marketing tracking, platforms, and tools like Google Analytics, Google Tag Manager, Meta, and CMS platforms.
• Familiarity with data analysis and visualization tools such as Sigma, Tableau, or adjacent technologies is a plus.
• Strong project management and communication skills to support multiple campaigns and collaborate effectively across teams.
• Curiosity to develop category knowledge and a willingness to learn creative and customer experience best practices.

Please note that sponsorship of new applicants for employment authorization, or any other immigration‑related support, is not available for this position at this time.

Why work for EnergyHub?

• Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
• Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Work with the latest technologies: You'll gain exposure to a broad spectrum of IoT, SaaS and machine learning obstacles, including distributed fault‑tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs.
• Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.

About EnergyHub

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

To learn more, visit energyhub.com.

Company Benefits

• 100% paid medical for employees
• a 401(k) with employer match
• a casual environment
• the flexibility to set your own schedule
• a fully stocked fridge and pantry
• free Citi Bike membership
• secure bike rack
• gym subsidy
• paid parental leave
• an education assistance program

EnergyHub is an Equal Opportunity Employer

EOE, Including Disability/Vets. Reasonable accommodations are available for individuals with disabilities throughout the application process. If you are a person with a disability needing assistance with the application process, please contact [e-mail].

In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies:

EnergyHub understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you.

Base Salary Range

$75,000 — $95,000 USD