Growth Marketing & SDR Lead (ABM Focus)

Hilo Talent Partners

Denver (CO)

On-site

USD 120,000 - 170,000

Full time

6 days ago

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Job summary

Verity is seeking a Growth Marketing & SDR Lead to own outbound and account-based marketing programs, manage the SDR function, and streamline the handoff between Marketing and Sales. You will collaborate with Sales to translate priority accounts into coordinated outbound programs, ensuring timely follow-up and a measurable funnel.

This hands-on leadership role requires building campaigns, coaching SDRs, and leveraging performance data to drive better results.

Qualifications

5-7 years in B2B growth marketing or revenue-focused roles.
Experience managing, coaching, and developing SDRs.
Hands-on HubSpot experience including workflows, lead scoring, lifecycle stages, routing, sequences, and funnel attribution.
Proven ABM program development and execution (one-to-one, one-to-few, and/or one-to-many).
Experience improving MQL-to-SQL handoffs and funnel performance.

Responsibilities

Develop outbound and ABM programs targeting priority accounts and buyer personas.
Partner with Sales on account selection, segmentation, and outreach strategies.
Translate campaign themes into email, paid media, content, executive outreach, and SDR programs.
Build campaign briefs, landing pages, email programs, sequences, and enablement materials.
Directly manage and coach the SDR team, establishing priorities and workflows.
Create SDR account lists, outreach plays, talk tracks, sequences, and qualification standards.
Own the MQL-to-SQL process including routing, SLAs, dispositioning, recycling, and reporting.
Improve lead scoring, lifecycle stages, CRM workflows, data quality, and funnel visibility.