Marketing Development Representative

HireReady Partners; San Jose (CA); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A recruiting firm in San Jose is seeking a Marketing Development Representative to enhance their growth marketing efforts. This role involves executing recruitment strategies, collaborating on ABM projects, and analyzing MQL performance. The ideal candidate should have 2-4 years of experience in growth marketing and familiarity with tools like Salesforce and Outreach. This full-time position operates on a hybrid schedule with 3 days in the office.

Qualifications

• 2–4 years of experience in growth marketing or similar role.
• 2+ years of experience in marketing, sales development/BDR, or related field.
• Experience with Salesforce, Outreach, and 6sense required.

Responsibilities

• Own recruitment execution for priority events.
• Collaborate closely with ABM stakeholders.
• Partner with hiring manager to monitor MQL performance.

Skills

Growth marketing experience

Event recruitment

ABM strategies

Salesforce

Outreach

6sense

Project management

Communication skills

Education

Bachelor’s degree or equivalent experience

Job description

Our client is seeking to add a Marketing Development Representative to their team as part of the Accountant Growth Marketing team.

Responsibilities

Field Event Recruitment

• Own recruitment execution for priority events—partnering with Sales, Field Events leadership, and Marketing to fill target audience profiles and drive qualified registrations and confirmed attendees.
• Leverage Outreach to make calls and send emails to targeted recruitment lists, following the agreed-upon process.
• Track and report the recruitment funnel (invitations, registrations, confirmations, show rate), flag risks early, and recommend optimizations to increase attendance.

ABM Target Account Research and Enablement

• Collaborate closely with ABM stakeholders to align outreach strategies and share insights. Continuously analyze account data to identify opportunities for deeper engagement and program optimization.
• Monitor target account engagement trends across approximately target accounts spanning three distinct ABM plays; surface insights and recommend next actions to accelerate engagement and pipeline growth. Draft email copy or call scripts to support your recommended ‘next steps’ for Sales owners. When needed, execute tailored outreach to drive engagement and pipeline growth within target accounts.
• Support list hygiene and imports to keep target account and contact data accurate and facilitate ABM related marketing programs that require regular imports (e.g., content syndication).

MQL Analysis and Ops Troubleshooting

• Partner closely with the hiring manager to monitor MQL performance trends and resolve MQL routing issues that require investigation; drive cross‑functional resolution work to closure and keep the hiring manager informed and engaged at key points.

Qualifications

• 2–4 years of experience in growth marketing or a similar role.
• 2+ years of experience in marketing, sales development/BDR, or a related field.
• Experience with Salesforce, Outreach, and 6sense.
• Experience with event recruitment, ABM, or account engagement strategies.
• Strong project management, organizational, and time‑management skills.
• Excellent communication and relationship‑building abilities.
• A data‑driven mindset with the ability to analyze trends and adapt strategies.
• Bachelor’s degree or equivalent experience.

Hiring Manager Notes

Work Schedule

• Shift hours: 9:00 AM – 5:00 PM PT.

Additional Information

• Role is intended to remain local to San Jose, CA.
• Seeking a candidate who is driven, highly enthusiastic, and consistently delivers quality results.
• While this is not currently a Contract‑to‑Hire/FTE role, the team would like to identify someone who could transition to FTE if the opportunity arises in the future.

Ideal Background

• 2+ years of experience in Sales Development/BDR with an interest in Marketing or Marketing experience with close partnership and alignment with Sales.
• Previous ABM experience is a strong plus.
• Hybrid schedule: 3 days in office (Monday, Tuesday, Thursday).

Must Have

• Bachelor’s degree or equivalent experience.
• 2–4 years of experience in growth marketing or a similar role.
• 2+ years of experience in marketing, sales development/BDR, or a related field.
• Experience with Salesforce, Outreach, and 6sense.
• Experience with event recruitment, ABM, or account engagement strategies.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales and Business Development

Industries

IT Services and IT Consulting