Growth Marketing Ops Lead - B2B SaaS

Blink; Boston (MA); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Equity allocations

20 days leave + holidays

401(k) plan

Health insurance

Parental leave

Extra time off during holidays

Growth and learning opportunities

Social events

Job summary

Blink is hiring a Digital Marketing Manager to own the growth systems that drive demand. You’ll manage tracking, automation, and paid campaigns, sitting at the intersection of marketing operations and digital promotion.

You’ll implement GA4 funnels, HubSpot workflows, and multi‑channel campaigns across Google, LinkedIn, and Meta. You’ll work hands‑on, partnering with marketing, sales, and RevOps to ensure every dollar is tracked, nurtured, and reported, with a focus on pipeline velocity and

Qualifications

• 5+ years in digital marketing operations and paid acquisition, ideally B2B SaaS.
• Hands‑on with HubSpot, GTM, and GA4; built dashboards and workflows.
• Experienced in managing paid campaigns across Google, LinkedIn, and Meta with budget/bid control.
• Knowledge of attribution modeling linking marketing to pipeline and revenue.
• Comfort with data hygiene and CRM structure; proactive system builder.

Responsibilities

• Analytics and tracking: build end‑to‑end buyer journey tracking and GA4 funnels; create dashboards showing pipeline velocity and marketing‑sourced revenue.
• Marketing operations: own HubSpot Marketing Operations, create behavior‑triggered workflows, segment lists, and data validation.
• Paid media and channel execution: plan/run campaigns on Google, LinkedIn, and Meta; set up conversion tracking, manage pacing and ROAS, run A/B tests.
• Search Engine Marketing: own organic and paid search strategy; optimize rankings with proper CMS structuring and interlinking.
• Cross‑functional support: collaborate with marketing, sales and RevOps to align campaigns with business goals.

Skills

Digital marketing ops

HubSpot

GA4

PPC campaigns

Attribution modeling

Tools

HubSpot

GA4

Google Tag Manager

Google Ads

LinkedIn Ads

Meta Ads

Job description

Blink is hiring a Digital Marketing Manager to own the growth systems that drive demand. You’ll manage tracking, automation, and paid campaigns, sitting at the intersection of marketing operations and digital promotion.

You’ll implement GA4 funnels, HubSpot workflows, and multi‑channel campaigns across Google, LinkedIn, and Meta. You’ll work hands‑on, partnering with marketing, sales, and RevOps to ensure every dollar is tracked, nurtured, and reported, with a focus on pipeline velocity and