Growth-Focused Digital Marketing Manager • Hybrid Boston

Blink - Employee Experience Platform; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Generous equity allocations

20 days leave + public holidays

401(k) plan

Private health insurance

Enhanced parental leave

Time off between Christmas and NewYear

Growth and learning opportunities

Social events

Job summary

Blink - Employee Experience Platform in Boston seeks a digital marketing manager to own growth tracking, automation, and paid campaigns. You’ll sit at the intersection of marketing operations and digital promotion, configuring GA4 funnels and optimizing LinkedIn bids while collaborating with marketing, sales, and RevOps.

This hands-on role requires building end-to-end tracking, dashboards, and scalable lifecycle workflows to maximize pipeline and revenue.

Qualifications

• Several years of experience running digital marketing operations and paid acquisition.
• Hands-on expertise with HubSpot, Google Tag Manager, and GA4.
• Experience managing paid campaigns across Google, LinkedIn, and Meta with budget oversight.
• Working knowledge of attribution modeling and linking marketing activity to pipeline and revenue.
• Comfort with data hygiene and Marketing engine/CRM structure.
• Builder’s mindset: set up systems once, correctly.

Responsibilities

• Analytics and tracking: build end-to-end tracking across the buyer journey and dashboards.
• Marketing operations: own HubSpot Marketing Operations from the ground up and manage workflows.
• Paid media and channel execution: plan and run campaigns across Google, LinkedIn, and Meta.
• Search Engine Marketing: oversee organic and paid search strategy and CMS optimization.
• Cross-functional support: collaborate with marketing, sales, and RevOps to align campaigns.

Skills

Digital marketing operations

Paid acquisition

HubSpot

GA4

Google Tag Manager

Paid campaigns

Tools

HubSpot Marketing Operations

Google Tag Manager

GA4

Job description

Blink - Employee Experience Platform in Boston seeks a digital marketing manager to own growth tracking, automation, and paid campaigns. You’ll sit at the intersection of marketing operations and digital promotion, configuring GA4 funnels and optimizing LinkedIn bids while collaborating with marketing, sales, and RevOps.

This hands-on role requires building end-to-end tracking, dashboards, and scalable lifecycle workflows to maximize pipeline and revenue.