Hybrid Growth Marketing & Analytics Lead

Blink; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Private health insurance

Equity

Paid time off

Parental leave

Job summary

Blink seeks a Digital Marketing Manager in Boston to own growth systems—tracking, automation, and paid campaigns. You’ll be the expert at GA4, GTM, and HubSpot, collaborating with marketing, sales, and RevOps to ensure every dollar spent turns into tracked leads and measurable revenue.

You’ll drive end-to-end campaigns across Google, LinkedIn, and Meta, while optimizing organic and paid search strategies and building scalable marketing processes.

Qualifications

• Several years of experience running digital marketing operations and paid acquisition.
• Hands-on expertise with HubSpot, Google Tag Manager, and GA4.
• Experience managing paid campaigns across Google, LinkedIn, and Meta.
• Knowledge of attribution modeling and linking activity to pipeline and revenue.
• Strong data hygiene and CRM/database management understanding.
• Builder's mindset to design robust systems rather than patching problems.

Responsibilities

• Analytics and tracking: build end-to-end tracking across the buyer journey with GTM, GA4, and dashboards.
• Marketing operations: own HubSpot Marketing Operations and lifecycle workflows from first touch to MQL/SQL.
• Paid media: plan and run campaigns across Google, LinkedIn, and Meta with conversion tracking and bid management.
• Search Engine Marketing: own organic and paid search strategy, CMS structuring for rankings.
• Cross-functional support: collaborate with sales, RevOps, and product to align campaigns.

Skills

Digital marketing operations

Paid acquisition

Attribution modeling

Data hygiene

Builder mindset

Tools

HubSpot

Google Tag Manager

GA4

Job description

Blink seeks a Digital Marketing Manager in Boston to own growth systems—tracking, automation, and paid campaigns. You’ll be the expert at GA4, GTM, and HubSpot, collaborating with marketing, sales, and RevOps to ensure every dollar spent turns into tracked leads and measurable revenue.

You’ll drive end-to-end campaigns across Google, LinkedIn, and Meta, while optimizing organic and paid search strategies and building scalable marketing processes.