Growth Marketing Systems Lead — Boston (Hybrid)

Blink - The Employee App; Boston (MA); Hybride; USD 100 000 - 150 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Equity opportunities

20 days leave + holidays

401(k) plan

Private health insurance

Résumé du poste

Blink - The Employee App is seeking a Digital Marketing Manager to own analytics, tracking, and automation that power growth. You’ll sit between marketing operations and paid promotion, shaping a data-driven strategy across channels and platforms.

You’ll own HubSpot Marketing Operations, build audience segments, manage campaigns, and optimize ROAS while collaborating with marketing, sales, and RevOps. Hybrid work with in-office days.

Qualifications

• Several years of experience running digital marketing operations and paid acquisition.
• Hands-on expertise with HubSpot, GA4, and GTM.
• Experience managing paid campaigns across Google, LinkedIn, and Meta.

Responsabilités

• Analytics and tracking: build end-to-end tracking across the buyer journey.
• Marketing operations: own HubSpot Marketing Operations instance from the ground up.
• Paid media and channel execution: plan and run campaigns across Google, LinkedIn, and Meta.
• Search Engine Marketing: own organic and paid search strategy and CMS optimization.
• Cross-functional support: collaborate across teams to align campaigns with the broader business goals.

Connaissances

HubSpot

GA4

GTM

LinkedIn Ads

Meta Ads

Budget mgmt

Outils

HubSpot

GA4

GTM

LinkedIn Ads platform

Meta Ads platform

Description du poste

Blink - The Employee App is seeking a Digital Marketing Manager to own analytics, tracking, and automation that power growth. You’ll sit between marketing operations and paid promotion, shaping a data-driven strategy across channels and platforms.

You’ll own HubSpot Marketing Operations, build audience segments, manage campaigns, and optimize ROAS while collaborating with marketing, sales, and RevOps. Hybrid work with in-office days.