Growth Lead, TV Subscriptions & Journeys

Apple Inc.; Culver City (CA); On-site; USD 113,000 - 215,000; Full time

Benefits offered by this job

Comprehensive medical and dental cover

Employee stock programs

Relocation assistance

Tuition reimbursement

Discretionary bonuses

Job summary

Apple Inc. in Culver City, CA, is looking for a Growth Lead, Acquisition Journeys for Apple TV, focused on funnel optimization and subscription growth.

You will map the full customer journey, own CRO initiatives, and drive experimentation across landing pages and in-app experiences to boost signups and paid plan growth. You will collaborate with product, design, data teams and engineering to prioritize funnel improvements, measure impact, and influence the product roadmap.

Qualifications

• 8+ years of product growth, conversion rate optimization, or related subscription growth experience.
• 4+ years of DTC subscription growth experience, focused on funnel optimization and user journeys.
• Deep expertise in A/B testing methodologies, experiment design, and conversion analytics.
• Ability to juggle many stakeholders, initiatives and deadlines simultaneously.
• Experience planning and driving projects with cross-functional teams (Product, Design, DS&A, etc.)

Responsibilities

• Map and optimize the end-to-end customer journey for Apple TV across all touchpoints, ensuring a seamless and frictionless path to subscription for both new prospects and winback opportunities.
• Own the strategic vision and day-to-day execution of conversion rate optimization initiatives across acquisition funnel.
• Lead the experimentation roadmap for all acquisition flows, running A/B and multivariate tests across landing pages, sign-up flows, and in-app experiences to boost conversion and paid plan growth.
• Optimize multi-product merchandising and lead conversion strategy for global and partner acquisition flows, ensuring consistent, high-converting journeys across markets, partners, and offers.
• Have a strong command of full-funnel metrics and user behavior data across key platforms and devices, and use them to identify drop-off points, uncover friction, and develop hypotheses for new growth opportunities.
• Work cross-functionally with product, design, DS&A, and engineering teams to prioritize and implement funnel enhancements and journey improvements.
• Deliver regular performance updates that keep stakeholders informed on funnel health, test results, and upcoming journey optimizations.
• Monitor competition, cultural trends and growth best practices to ensure all customer journeys and conversion tactics are highly competitive.

Skills

Growth strategy

Funnel optimization

A/B testing

Cross-functional collaboration

Data-driven decision making

Tools

Analytics tools

Experiment platforms

Job description

Apple Inc. in Culver City, CA, is looking for a Growth Lead, Acquisition Journeys for Apple TV, focused on funnel optimization and subscription growth.

You will map the full customer journey, own CRO initiatives, and drive experimentation across landing pages and in-app experiences to boost signups and paid plan growth. You will collaborate with product, design, data teams and engineering to prioritize funnel improvements, measure impact, and influence the product roadmap.