Growth Marketing Operations Lead

Mixbook; Redwood City (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Mixbook, a leading design platform, seeks a Marketing Operations Manager to connect marketing strategy with technology, data, and processes across CRM, Paid Media, App Growth, CRO, and Analytics. This role partners with cross‑functional teams to support campaign execution and product launches.

You will work across CRM/Lifecycle, Paid Media, App Growth, CRO/Merchandising, and Analytics, driving governance, measurement, and scalable marketing operations.

Qualifications

• 5+ years in Marketing Operations, Growth Operations, Marketing Tech or related role.
• Experience supporting cross‑functional Growth Marketing teams across CRM/Lifecycle, Paid Media, App Marketing, Analytics and Product.
• Hands‑on experience implementing or optimizing marketing technology platforms and measurement tools such as Iterable, AppsFlyer, GA4, GTM, Looker, Google Ads, Meta Ads, Shopify.
• Experience supporting DTC ecommerce platforms (e.g. Shopify).
• Strong understanding of campaign tracking, event instrumentation, attribution, UTMs, pixels, and data quality.
• Experience partnering with Product, Engineering, Platform, Data, Analytics, Finance, and external vendors.

Responsibilities

• Operate Mixbook's marketing technology ecosystem.
• Evaluate, implement, and optimize platforms and integrations with channel owners.
• Establish governance and best practices across marketing systems.
• Improve efficiency through automation and scalable processes.
• Lead QA for marketing tracking across channels and launches.
• Ensure privacy, consent, and data governance compliance.
• Translate business requirements into technical specifications and workflows.
• Drive cross‑functional alignment for marketing tech initiatives.
• Develop repeatable processes to improve execution and scalability.
• Create clear marketing metrics and reporting standards.

Skills

Marketing Operations

Growth Operations

Marketing Technology

Cross-functional collaboration

Project management

Stakeholder management

Marketing data analytics

Marketing privacy & compliance

APIs & integrations

AI & automation in marketing

Mobile app attribution

DTC ecommerce platforms

Measurement tools

Tools

Iterable

AppsFlyer

GA4

Google Tag Manager

Rockerbox

Impact

Looker

Google Ads

Meta Ads

Shopify

Job description

Mixbook, a leading design platform, seeks a Marketing Operations Manager to connect marketing strategy with technology, data, and processes across CRM, Paid Media, App Growth, CRO, and Analytics. This role partners with cross‑functional teams to support campaign execution and product launches.

You will work across CRM/Lifecycle, Paid Media, App Growth, CRO/Merchandising, and Analytics, driving governance, measurement, and scalable marketing operations.