Marketing Operations Manager

Mixbook; Redwood City (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Mixbook, a leading design platform, seeks a Marketing Operations Manager to connect marketing strategy with technology, data, and processes across CRM, Paid Media, App Growth, CRO, and Analytics. This role partners with cross‑functional teams to support campaign execution and product launches.

You will work across CRM/Lifecycle, Paid Media, App Growth, CRO/Merchandising, and Analytics, driving governance, measurement, and scalable marketing operations.

Qualifications

• 5+ years in Marketing Operations, Growth Operations, Marketing Tech or related role.
• Experience supporting cross‑functional Growth Marketing teams across CRM/Lifecycle, Paid Media, App Marketing, Analytics and Product.
• Hands‑on experience implementing or optimizing marketing technology platforms and measurement tools such as Iterable, AppsFlyer, GA4, GTM, Looker, Google Ads, Meta Ads, Shopify.
• Experience supporting DTC ecommerce platforms (e.g. Shopify).
• Strong understanding of campaign tracking, event instrumentation, attribution, UTMs, pixels, and data quality.
• Experience partnering with Product, Engineering, Platform, Data, Analytics, Finance, and external vendors.

Responsibilities

• Operate Mixbook's marketing technology ecosystem.
• Evaluate, implement, and optimize platforms and integrations with channel owners.
• Establish governance and best practices across marketing systems.
• Improve efficiency through automation and scalable processes.
• Lead QA for marketing tracking across channels and launches.
• Ensure privacy, consent, and data governance compliance.
• Translate business requirements into technical specifications and workflows.
• Drive cross‑functional alignment for marketing tech initiatives.
• Develop repeatable processes to improve execution and scalability.
• Create clear marketing metrics and reporting standards.

Skills

Marketing Operations

Growth Operations

Marketing Technology

Cross-functional collaboration

Project management

Stakeholder management

Marketing data analytics

Marketing privacy & compliance

APIs & integrations

AI & automation in marketing

Mobile app attribution

DTC ecommerce platforms

Measurement tools

Tools

Iterable

AppsFlyer

GA4

Google Tag Manager

Rockerbox

Impact

Looker

Google Ads

Meta Ads

Shopify

Job description

About Mixbook

Mixbook is an award-winning design platform that gives consumers unmatched creative freedom to design and share one‑of‑a‑kind stories, transforming the lives of more than 6 million people. It is the #1 rated photo book service in the US, with 43,000+ five‑star reviews and a profitable, growing business. Customers love Mixbook for our powerful and intuitive editor, exceptional quality, designer‑curated themes, and fanatical customer service.

Marketing Operations Manager

The Marketing Operations Manager enables Mixbook’s Growth Marketing organization to execute faster, measure more accurately, and scale with confidence. This role connects marketing strategy with the technology, data, processes, and cross‑functional partnerships required to support effective campaign execution, experimentation, product launches, and business decision‑making. Working across CRM/Lifecycle, Paid Media, App Growth, CRO/Merchandising, and Analytics, the Marketing Operations Manager drives alignment on marketing technology needs and ensures channel‑led tool decisions account for shared data, integration, measurement, governance, and operational requirements. Reporting to the VP of Growth, this person partners with channel owners, Platform Engineering, Product, Data, Analytics, Finance, and external vendors to translate business needs into clear requirements and ensure selected solutions are implemented and supported successfully.

Ultimately, this role provides operational continuity across Mixbook’s marketing technology and e‑commerce ecosystem, ensuring the systems, data, and processes that power Growth Marketing are connected, reliable, and scalable. Success is measured by increasing operational clarity, measurement confidence, and launch readiness across the organization.

Key Responsibilities

Marketing Technology

• Serve as the operational steward of Mixbook's marketing technology ecosystem.
• Partner with channel owners to evaluate, implement, and optimize marketing platforms and integrations.
• Establish governance, documentation, and best practices across marketing systems.
• Improve operational efficiency through automation, AI, and scalable processes.

Tracking & Measurement

• Own governance for campaign tracking, UTMs, events, attribution, and marketing data quality.
• Partner with Engineering, Platform, Data, and Analytics to implement and validate marketing instrumentation.
• Lead QA for marketing tracking across channels, platforms, and product launches.
• Monitor and resolve tracking, integration, and data quality issues.
• Ensure marketing technologies, tracking, and customer data practices support applicable privacy, consent, and compliance requirements.

Cross‑Functional Operations

• Translate Growth Marketing requirements into clear technical specifications for Engineering and Platform teams.
• Coordinate marketing technology implementations and launch readiness across cross‑functional stakeholders.
• Drive alignment across Marketing, Product, Engineering, Data, Finance, and external vendors.
• Develop repeatable operational processes that improve execution and scalability.

Reporting & Insights

• Partner with Analytics to define marketing reporting requirements.
• Validate that dashboards and reporting accurately reflect business and measurement requirements.
• Document metrics, tracking standards, and operational workflows.
• Identify opportunities to improve measurement, reporting, and operational effectiveness.

Qualifications

• 5+ years of experience in Marketing Operations, Growth Operations, Marketing Technology, or a related role supporting DTC ecommerce, consumer app, subscription, or growth marketing organizations.
• Experience supporting cross‑functional Growth Marketing teams across CRM/Lifecycle, Paid Media, App Marketing, CRO/Merchandising, Analytics, and Product.
• Hands‑on experience implementing, administering, or optimizing marketing technology platforms and measurement tools such as Iterable, AppsFlyer, GA4, Google Tag Manager, Rockerbox, Impact, Looker, Google Ads, Meta Ads, or comparable platforms.
• Experience supporting DTC, ecommerce platforms (e.g. Shopify).
• Strong understanding of campaign tracking, event instrumentation, attribution, UTMs, pixels, customer journeys, marketing data quality, and measurement best practices.
• Experience partnering with Product, Engineering, Platform, Data, Analytics, Finance, and external vendors to deliver marketing technology initiatives.
• Ability to translate business requirements into technical requirements, implementation plans, QA processes, and operational workflows.
• Strong project management, documentation, and organizational skills with the ability to manage multiple initiatives and stakeholders simultaneously.
• Excellent communication and stakeholder management skills, with the ability to influence cross‑functional teams without direct authority.
• Working knowledge of marketing privacy, consent, and customer data governance requirements (e.g., GDPR, CCPA, CAN‑SPAM).
• Experience with mobile app attribution, deep linking, and app event tracking.
• Familiarity with APIs, system integrations, and marketing data pipelines.
• Experience validating marketing data using structured queries.
• Experience using AI and automation tools to improve marketing operations, QA, documentation, or workflow efficiency.
• Experience supporting major product launches or cross‑functional growth initiatives in a fast‑paced consumer business.

Company Mission

Our mission is to empower people to be creative and connect deeply with the ones they love. Unlike many growth companies, we have invested deeply in culture. Organizational health is central to our long‑term strategy — we believe that when we care for our people, they build great products, our customers feel the difference, and our business grows as a result.

We want people to join us who live our values:

• Courageous Care – empathy with backbone; caring enough to be clear
• Craftsmanship – pride in what we build and who it’s for; ownership end‑to‑end
• Pioneer Spirit – moving fast and thinking ahead; treating constraints as creative fuel

Mixbook provides an inclusive environment and equal employment opportunities to all applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable law.

Mixbook provides reasonable accommodations to applicants with disabilities during the recruitment process. If you require accommodation to participate in the application or interview process, please let us know by reaching out to [e-mail].

If Mixbook resonates with you and you’re excited by the work ahead, we encourage you to apply!