Growth Marketing Manager — Web3 & Crypto (Remote)

Injective; United States; Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Unlimited PTO

Remote-friendly work environment

Home Office Stipend

Equipment

Global team meet ups

Job summary

Injective is seeking a Growth Marketing Manager to drive the full user growth lifecycle for our soon-to-launch trading app. You will lead campaigns from awareness to activation and retention, partnering with Product and Business Development to translate brand to product usage, expand audience reach, and optimize growth loops.

You will manage Go-to-Market plans, analyze funnel data to remove friction, and drive creator-led growth across TikTok, Instagram Reels, and YouTube Shorts.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred.
• 3+ years in Growth Marketing within Web3/crypto.
• Deep understanding of trading, crypto culture and user behavior.

Responsibilities

• Develop and oversee Go-to-Market campaign plans.
• Lead growth initiatives for user acquisition, activation and engagement.
• Analyze funnels and behavior to improve conversion and retention.
• Drive organic and creator-led growth using UGC across major short-form platforms.
• Collaborate with Product to articulate value proposition and GTM strategy.
• Track growth KPIs and optimize onboarding, emails, and in-app campaigns.

Skills

Growth marketing strategy

UGC management

Creator partnerships

Analytics and optimization

English fluency

Web3/trading knowledge

Cross-functional teamwork

Education

Bachelor's degree

Tools

TikTok

Instagram Reels

YouTube Shorts

Job description

Injective is seeking a Growth Marketing Manager to drive the full user growth lifecycle for our soon-to-launch trading app. You will lead campaigns from awareness to activation and retention, partnering with Product and Business Development to translate brand to product usage, expand audience reach, and optimize growth loops.

You will manage Go-to-Market plans, analyze funnel data to remove friction, and drive creator-led growth across TikTok, Instagram Reels, and YouTube Shorts.