Growth Marketing Manager, SMB Ads — Fast-Track Growth Equity

OpenAI; San Francisco (CA); On-site; USD 177,000 - 196,000; Full time

Job summary

OpenAI is seeking a Growth Marketing Manager for SMB Ads in San Francisco. You will lead high-velocity growth programs spanning acquisition, activation, lifecycle, and early retention, moving advertisers from interest to meaningful spend.

You will build campaigns, lifecycle journeys, landing page tests, audience experiments, and AI-assisted workflows, partnering with product, engineering, and data science to ship measurable experiments and learnings.

Qualifications

• Experience in growth marketing, lifecycle marketing, GTM engineering, marketing ops, product growth, demand gen, or performance marketing.
• Shipped campaigns, experiments, automations, landing pages, lifecycle programs, or conversion initiatives.
• Ability to navigate ambiguous, fast-moving growth problems with partial information.
• Ability to interpret funnel metrics, campaign performance, experiments, and user behavior signals.
• Fluency with AI tools to accelerate marketing execution, automation, analysis, and prototyping.
• Strong writing and customer judgment for translating product value into SMB messaging.
• Comfort collaborating with Marketing, Product, Engineering, Data Science, and Operations.
• Experience with SMB growth, self-serve funnels, PLG SaaS, marketplaces, or high-volume funnels.
• Experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, retention.
• Familiarity with ads products across platforms (Google Ads, Meta, TikTok, Amazon, Reddit, Snap).

Responsibilities

• Execute growth experiments across acquisition, activation, lifecycle, and early retention.
• Build tests for email, in-product experiences, landing pages, audiences, messaging, and offers to drive first spend and repeat value.
• Use AI tools to prototype assets, automate workflows, analyze funnel data, and generate variations.
• Partner with Growth, Product, Engineering, Data Science, and Marketing Ops to ship experiments and quantify learnings.
• Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
• Maintain experiment documentation, QA checklists, and learnings readouts.
• Translate ambiguous growth ideas into concrete tests, campaign plans, and launchable assets.
• Identify new paths to convert, activate, retain, and grow SMB advertisers.

Skills

Growth marketing

Lifecycle marketing

Cross-functional collaboration

AI tools

Campaign testing

Writing & messaging

Data interpretation

SMB/PLG growth

No-code/low-code

Experimentation

Tools

No-code tools

Low-code tools

Analytics tools

Marketing automation

SQL

Scripting

AI-assisted tools

Google Ads

Meta Ads

Job description

OpenAI is seeking a Growth Marketing Manager for SMB Ads in San Francisco. You will lead high-velocity growth programs spanning acquisition, activation, lifecycle, and early retention, moving advertisers from interest to meaningful spend.

You will build campaigns, lifecycle journeys, landing page tests, audience experiments, and AI-assisted workflows, partnering with product, engineering, and data science to ship measurable experiments and learnings.