Growth Marketing Manager, SMB Ads

OpenAI; San Francisco (CA); On-site; USD 177,000 - 196,000; Full time

Job summary

OpenAI is seeking a Growth Marketing Manager for SMB Ads in San Francisco. You will lead high-velocity growth programs spanning acquisition, activation, lifecycle, and early retention, moving advertisers from interest to meaningful spend.

You will build campaigns, lifecycle journeys, landing page tests, audience experiments, and AI-assisted workflows, partnering with product, engineering, and data science to ship measurable experiments and learnings.

Qualifications

• Experience in growth marketing, lifecycle marketing, GTM engineering, marketing ops, product growth, demand gen, or performance marketing.
• Shipped campaigns, experiments, automations, landing pages, lifecycle programs, or conversion initiatives.
• Ability to navigate ambiguous, fast-moving growth problems with partial information.
• Ability to interpret funnel metrics, campaign performance, experiments, and user behavior signals.
• Fluency with AI tools to accelerate marketing execution, automation, analysis, and prototyping.
• Strong writing and customer judgment for translating product value into SMB messaging.
• Comfort collaborating with Marketing, Product, Engineering, Data Science, and Operations.
• Experience with SMB growth, self-serve funnels, PLG SaaS, marketplaces, or high-volume funnels.
• Experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, retention.
• Familiarity with ads products across platforms (Google Ads, Meta, TikTok, Amazon, Reddit, Snap).

Responsibilities

• Execute growth experiments across acquisition, activation, lifecycle, and early retention.
• Build tests for email, in-product experiences, landing pages, audiences, messaging, and offers to drive first spend and repeat value.
• Use AI tools to prototype assets, automate workflows, analyze funnel data, and generate variations.
• Partner with Growth, Product, Engineering, Data Science, and Marketing Ops to ship experiments and quantify learnings.
• Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
• Maintain experiment documentation, QA checklists, and learnings readouts.
• Translate ambiguous growth ideas into concrete tests, campaign plans, and launchable assets.
• Identify new paths to convert, activate, retain, and grow SMB advertisers.

Skills

Growth marketing

Lifecycle marketing

Cross-functional collaboration

AI tools

Campaign testing

Writing & messaging

Data interpretation

SMB/PLG growth

No-code/low-code

Experimentation

Tools

No-code tools

Low-code tools

Analytics tools

Marketing automation

SQL

Scripting

AI-assisted tools

Google Ads

Meta Ads

Job description

Growth Marketing Manager, SMB Ads

Marketing - San Francisco

About the Team

OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time.

We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Marketing Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform.

About the Role

We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time.

This is a hands‑on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI‑assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same‑store growth, lifecycle, retention, and repeat spend.

In This Role, You Will:

• Execute growth experiments across acquisition, activation, lifecycle, and early retention.
• Build email, in‑product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value.
• Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
• Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings.
• Support improvements to sign‑up, onboarding, campaign creation, measurement, and advertiser education.
• Maintain experiment documentation, QA checklists, learnings, and performance readouts.
• Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.
• Help identify new ways to convert, activate, retain, and grow SMB advertisers.

You Might Thrive in This Role If You:

• Have experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing.
• Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
• Are comfortable working across ambiguous, fast‑moving growth problems with incomplete information.
• Can interpret funnel metrics, campaign performance, experiment results, and customer behavior signals.
• Are fluent with AI tools and use them to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
• Have strong writing and customer judgement, especially for translating product value into clear SMB‑facing messaging.
• Enjoy working across Marketing, Product, Engineering, Data Science, and Operations.
• Have experience with SMB growth, self‑serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high‑volume customer funnels.
• Have experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs.
• Have familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self‑serve growth funnels, including platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, Snap or similar.
• Are comfortable using no‑code or low‑code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI‑assisted coding workflows to create leverage.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general‑purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non‑public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

Compensation

$177K – $196K + Offers Equity