Growth Lead, SMB Ads — AI-Powered Acquisition & Activation

OpenAI; San Francisco (CA); On-site; USD 180,000 - 230,000; Full time

Job summary

OpenAI’s SMB Ads Growth Lead role sits at the intersection of acquisition, activation, and performance marketing. You will own strategies to help small businesses discover, sign up, and begin spending on OpenAI's advertising platform.

This strategic yet hands‑on role emphasizes diagnosing funnel constraints, running high‑impact experiments, and partnering with product to improve sign‑up flows, onboarding, and first spend experiences using AI‑native workflows.

Qualifications

• Significant experience in growth marketing, product growth, performance marketing, demand generation, or SMB go‑to‑market roles with measurable ownership of acquisition, activation, or revenue outcomes.
• Highly analytical with comfort using funnel/cohort analysis, experimentation, and business metrics to drive decisions.
• AI‑native in how you work, using tools to move faster, prototype ideas, analyze data, and improve marketing workflows.

Responsibilities

• Develop and execute acquisition and activation strategies for SMB advertisers to discover, sign up, and begin spending on OpenAI's ads platform.
• Diagnose the advertiser funnel across awareness to first spend and early repeat spend.
• Own SMB acquisition strategy across paid, organic search, social, partnerships, referrals, product‑led growth, and emerging channels.

Skills

Growth marketing

Product growth

Performance marketing

Analytics

Experimentation

Cross-functional collaboration

Job description

OpenAI’s SMB Ads Growth Lead role sits at the intersection of acquisition, activation, and performance marketing. You will own strategies to help small businesses discover, sign up, and begin spending on OpenAI's advertising platform.

This strategic yet hands‑on role emphasizes diagnosing funnel constraints, running high‑impact experiments, and partnering with product to improve sign‑up flows, onboarding, and first spend experiences using AI‑native workflows.