Growth Marketing Manager: Scale Signups & Subscriptions

Elite Hockey HQ

Northern (KY)

On-site

USD 70,000 - 110,000

Full time

14 days+

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Job summary

Elite Hockey HQ seeks a Growth Marketing Manager to drive user acquisition and revenue for our hockey training platform, combining adaptive workouts, skill video, and readiness tracking. You will own multi-channel campaigns, optimize the acquisition funnel, and align with product, content, and support teams to convert interest into signups and subscribers.

As a data-driven marketer, you will plan experiments, analyze CAC/LTV, and report channel ROI to leadership.

Qualifications

3–5+ years of growth or performance marketing, ideally for a subscription or app-based product.
Hands-on experience running paid acquisition campaigns and measuring ROI.
Strong analytical skills with Google Analytics, Mixpanel, or similar.
Experience with A/B testing and conversion-rate optimization on web and in-app flows.
Excellent written communication for campaign copy and reporting results to stakeholders.
Self-starter who can manage multiple campaigns independently.

Responsibilities

Plan and execute multi-channel growth campaigns (paid, organic, lifecycle/email, partnerships).
Own the acquisition funnel end to end from ads to onboarding and trial-to-paid conversion.
Set up and analyze A/B tests across landing pages and onboarding flows to improve conversions.
Build and manage a reporting cadence covering CAC, LTV, conversion rates, and ROI.
Collaborate with content and design to produce growth assets like landing pages and emails.
Identify and test new acquisition channels including partnerships with leagues and hockey communities.