Growth Marketing Manager, Product-Led SaaS

International Business Machines Corporation; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Healthcare benefits

Paid time off

AI-driven learning platform

Job summary

Confluent, an IBM company, is seeking a Growth Marketing Manager to own the growth and expansion journey for a product-led, multi-product environment. You will define strategies, run experiments, and onboard customers across onboarding, activation, and adoption.

You’ll collaborate with Product, Marketing, and Data Science to build segmentation, personalized journeys, and scalable campaigns that accelerate product adoption and expansion across customers.

Qualifications

• 4+ years of experience marketing to a technical or developer audience is strongly preferred; especially in growth marketing, lifecycle, product-led growth, or related B2B SaaS marketing.
• Strong written communication: you can translate technical product value into a clear, credible message for a technical user.
• Demonstrated growth marketing craft: you’ve found a growth opportunity, formed a hypothesis, shipped an experiment, measured the result, and scaled or stopped the program based on evidence.
• Experience owning lifecycle programs across onboarding, activation, adoption, re-engagement, or reactivation, with segmentation, behavioral triggers, customer journeys, and a lifecycle or marketing-automation platform.
• Understanding of usage-based growth, multi-product adoption, expansion, cross-sell, attach, or other ways customers grow after initial conversion.
• Comfortable defining strategy and partnering with Marketing Operations to build and ship programs; you stay close enough to execution to write strong briefs, QA the experience, and decide from the results.
• Track record working across Product, Data Science, Product Marketing, Sales, Customer Success, and Marketing Operations where ownership is distributed.
• Hands-on with AI in your own work, and curious about how it can create value for customers and for the team.

Responsibilities

• Own growth and expansion concepts within growth marketing, including email and nurture programs, across onboarding, activation, adoption, re-engagement, and reactivation.
• Own expansion campaigns that drive multi-product adoption: help existing customers adopt additional products, deepen usage across the platform, and grow their footprint.
• Build segmentation and personalization from product usage, account context, and lifecycle stage, working with Product, Marketing, and Data Science.
• Run a prioritized experimentation roadmap: form hypotheses, define test designs and success metrics, interpret results, and decide what to scale, stop, or change.
• Work with Product so lifecycle communications and in-product experiences feel like one customer journey.
• Explore with Product how AI can create new value for customers using Confluent, and use AI to speed up research, analysis, and program execution.
• Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing.
• Where it makes sense, partner with Developer Relations, Community, and Education to drive further product adoption

Skills

Growth marketing

Lifecycle marketing

B2B SaaS marketing

Strong written communication

Experimentation

Cross-functional collaboration

AI in marketing

Education

Bachelor's Degree

Master's Degree

Tools

Marketo

Amplitude

Marketing automation

Job description

Confluent, an IBM company, is seeking a Growth Marketing Manager to own the growth and expansion journey for a product-led, multi-product environment. You will define strategies, run experiments, and onboard customers across onboarding, activation, and adoption.

You’ll collaborate with Product, Marketing, and Data Science to build segmentation, personalized journeys, and scalable campaigns that accelerate product adoption and expansion across customers.